Brand Graphic Designer

Brand Graphic Designer

Location: DHA Main Boulevard, Lahore, Pakistan
Employment Type: Full-Time | Office-Based

Position Summary

We are seeking a highly creative and detail-oriented Brand Graphic Designer with experience in the Quick Service Restaurant (QSR), Fast Casual, Convenience Store, Franchise, or Multi-Unit Restaurant industries.

This role will be responsible for developing and executing brand assets across print, digital, in-store marketing, menu systems, franchise sales materials, and new store opening programs. The ideal candidate understands how restaurant brands come to life across multiple customer touchpoints and can create professional, production-ready materials that support brand growth and operational execution.

This is a Lahore-based, office-based role supporting U.S.-based client operations across multiple locations, brands, and business entities. Strong English reading, writing, and comprehension skills are required, as the role will coordinate with U.S.-based leaders, stakeholders, vendors, and creative teams.

Key ResponsibilitiesBrand Development

· Design and maintain brand identity standards across multiple restaurant concepts.

· Create logos, brand assets, iconography, and visual systems.

· Ensure brand consistency across all marketing channels.

Print Design

· Brochures and sales collateral.

· Franchise development materials.

· Investor presentations.

· Store signage and point-of-purchase materials.

· Menu boards and menu systems.

· Window graphics and promotional materials.

· Packaging and labeling.

Digital Design

· Website graphics and landing pages.

· Social media campaigns.

· Digital menu boards.

· Email marketing assets.

· Online ordering graphics.

· Mobile app creative assets.

· Presentation design.

New Store Opening (NSO) Programs

· Develop complete New Store Opening marketing kits.

· Create grand opening promotional materials.

· Design local store marketing templates.

· Produce operational and training support materials.

· Coordinate artwork packages for vendors, printers, and signage partners.

· Support franchisees and operators with marketing execution.

Production & Vendor Management

· Prepare press-ready artwork files.

· Manage print specifications and production requirements.

· Coordinate with printers, sign vendors, packaging suppliers, and marketing partners.

· Ensure quality control across all creative deliverables.

Preferred ExperienceRequired

· Five or more years of graphic design experience.

· Experience supporting restaurant, QSR, fast casual, convenience store, retail, franchise, or hospitality brands.

· Strong portfolio demonstrating both print and digital design.

· Expert proficiency in:

o Adobe Illustrator

o Adobe Photoshop

o Adobe InDesign

o PowerPoint

o Figma

o Canva

· Strong English reading, writing, and comprehension skills.

· Ability to receive creative direction, ask clarifying questions, communicate project updates, and complete revisions in a timely manner.

· Ability to manage multiple projects, brands, deadlines, and stakeholder requests at the same time.

· Strong attention to detail, organization, file management, and production accuracy.

Preferred

· Experience creating franchise development materials.

· Experience designing menu boards and restaurant merchandising systems.

· Experience developing New Store Opening (NSO) kits.

· Experience working with multi-unit restaurant brands.

· Experience managing multiple brands simultaneously.

· Experience supporting U.S.-based companies, international clients, or offshore creative teams.

· Experience coordinating with printers, sign companies, packaging vendors, or external marketing partners.

Schedule & Work Location

This is a full-time, office-based position located on DHA Main Boulevard in Lahore, Pakistan.

The role supports U.S.-based client operations. Current coverage needs are generally within 9:00 AM–7:00 PM Central Standard Time; however, the assigned work schedule may change at the client’s discretion based on business needs, campaign deadlines, new-store-opening activity, or operational priorities.

The selected candidate must be able to work the assigned schedule, including schedule changes when required

Pay: Rs100,000.00 - Rs160,000.00 per month

Application Question(s):

• The role supports U.S. client operations, with coverage needs generally falling between 7:00 PM and 5:00 AM Pakistan Standard Time (PST). Are you fully comfortable and available to work these hours and adapt to schedule changes?
• This position requires strong English reading, writing, and comprehension skills to coordinate seamlessly with U.S.-based leaders, stakeholders, and vendors. Have you previously worked with international or U.S.-based offshore teams?
• This role specifically requires experience in the QSR, Fast Casual, Convenience Store, Franchise, or Multi-Unit Restaurant industries. Have you worked in this industry before?

Work Location: In person