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Brand Manager
Al Qulay`ah, Kuwait
Job Category
FMCG (food)
Job Description
FMCG (food)
Job Description
- Develop and implement brand strategies, pricing models, and packaging plans in collaboration with the Head of Marketing.
- Build compelling value propositions aligned with short- and long-term business goals.
- Partner with external brand principals to align on brand and channel activities.
- Ensure consistency in brand messaging and execution across all media and platforms.
- Conduct consumer and market research to inform segmentation, positioning, and campaign development.
- Monitor brand health and performance KPIs; analyze ROI and effectiveness of marketing activities.
- Oversee trade spend, activation budgets, and execution of market-level promotions.
- Lead cross-functional and cross-channel marketing efforts including digital, print, and broadcast media.
- Drive innovation by identifying market trends and consumer insights to guide new product development.
- Provide leadership, coaching, and performance management to direct reports, fostering a high-performance team.
- Ensure compliance with company policies, safety standards, and environmental impact guidelines.
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Support strategic and operational initiatives across the organization, including dispute resolution and special projects.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Prior experience in the food distribution or retail industry is essential.
- Minimum 4 years in a Trade Marketing Specialist or Activity Coordinator role.
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Fluency in Arabic and English (written and spoken) is required.
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