Brand Manager

Role Description

This is a full-time on-site role located in Cairo, Egypt for a Brand Manager at Bræs. The Brand Manager will be responsible for developing and implementing brand strategies, managing marketing campaigns, analyzing market trends, and ensuring brand consistency.

Key Responsibilities

• Develop and execute brand strategies aligned with company objectives and market trends.
• Manage brand positioning, messaging, and tone across all channels and platforms.
• Lead marketing campaigns (online & offline), from concept to execution and performance analysis.
• Collaborate with internal teams (content, partnerships, design, product) to ensure brand consistency.
• Monitor brand performance using analytics tools and generate actionable insights.
• Oversee content and creative development in coordination with designers and agencies.
• Manage and grow Braes Egypt’s digital presence across social media and other platforms.
• Conduct market research and competitor analysis to identify opportunities and threats.