Brand Manager

Chennai, India

Responsibilities

Identify market needs and new opportunities with input from respective regional sales managers.
Coordinate, oversee, and manage sales to customers.
Interact with partner sales teams to generate leads.
Manage sales cycle and create a sense of urgency to ensure timely deal closures.
Implement and manage overall marketing strategy, communication, and budget allocation across various marketing channels.
Develop and implement cohesive marketing plans to increase brand awareness.
Lead and manage sales and marketing activities to generate revenue.
Supervise the smooth implementation of marketing and field sales promotion activities.
Present sales and revenue forecasts to the management team.
Liaise with enablement functions to ensure executives are equipped with the necessary tools and collaterals.

Requirements

Bachelor's degree in a relevant field, MBA/PGDM preferred.
5-10 years of experience in marketing, branding, promotional, advertising, or related roles.
Strong analytical and communication skills.
Experience in defining tech requirements such as CRM systems.
Proven track record of sales success with quota achievement.
Experience in digital marketing and data analytics tools.
Ability to lead cross-functional teams and deliver projects on time.
Knowledge of ATL & BTL activities and strategic creative marketing.
Experience in managing sales activities and partners to drive revenue.
Familiarity with developing and executing successful sales campaigns.
Strong community marketing experience and business model knowledge.

Skills

Strategic alliance development.
Knowledge of web analytics tools like Google Analytics.
Excellent written and verbal communication skills.
Proficiency in English language.
Proficient in SEO, social media management, and brand partnerships.
Strong negotiation skills and experience in handling objections during price negotiations.

Compensation