Brand Manager

We are seeking an experienced Brand Manager to lead, strengthen, and elevate our brand’s presence across all touchpoints. The ideal candidate will have a strong understanding of brand strategy, consumer insights, and integrated marketing, along with hands-on experience in developing and executing impactful campaigns.

Qualification & Experience:

• BBA/MBA with 5-6 years of experience in Brand management preferably in FMCG industry.

Roles & Responsibilities:

• Carry out meeting sessions with team on regular basis and seek report on branding position in the market.

• Analyze existing marketing situation to highlight any deficiencies in the strategy being implemented.

• Advise subordinates regarding necessary improvements to enhance the impact of campaigns.

• Lead all activities regarding short term project execution; Supervise each phase of every brand project that includes planning, strategizing, brainstorming, rationalizing and executing.

• Ensure successful completion of each step by the subordinates; Supervise these activities and analyze the progress.

• Share information regarding current standing of the brand in market; Collaborate with senior management for strategizing long term plans for branding of each product.

• Analyze current brand positioning with team; Highlight any deficiencies in existing organizational strategy with respect to set milestones.

• Collaborate with New Product Development and Planning and Development department to identify objectives of the project.

• Initiate discussions to brainstorm ideas for achieving set targets; Share strategies with subordinates to achieve targets.

• Exchange data statistics with team on monthly basis; Carry out statistical analysis on branding data extracted from the system.

• Coordinate with subordinates for preparing branding reports of each activity being carried out; Lead all data management activities performed by team members.

• Ensure timely formulation of brand reports on the basis of current statistics by subordinates; Present brand reports quarterly about number of sales of relevant products; Seek insights after analysis of these reports from senior management.