Brand Manager

About the Role

We are partnering with a leading FMCG brand in the confectionery & snacks industry , operating with a strong international footprint and growing rapidly in both the Turkish and global markets.

The company has a long-standing heritage in the FMCG sector and exports to more than 100 countries with a portfolio of award-winning, globally loved brands .

In line with its expansion strategy and brand growth ambitions , we are looking for a Brand Manager to join the marketing team based in İstanbul (European Side) .

This position offers the opportunity to work in a dynamic, innovative, and internationally connected environment , where creativity and analytical thinking meet.

🎯 What You Will Do

• Develop and execute brand strategies and annual marketing plans aligned with company objectives.
• Lead brand portfolio management and architecture, identifying market opportunities to drive growth.
• Manage the end-to-end product lifecycle , from strategic planning to tactical execution.
• Monitor brand performance and market dynamics , analyze category trends, competition, and consumer insights to define actionable plans.
• Conduct P&L analysis and develop effective pricing and positioning strategies .
• Design and implement marketing communication plans across multiple markets.
• Collaborate cross-functionally with sales, trade marketing, R&D, and supply chain teams to ensure brand consistency and business alignment.
• Manage marketing budgets efficiently and monitor ROI on brand activities.

💡 What We Expect

• Bachelor’s degree from a reputable university (Master’s/MBA is a plus).
• 4–6 years of marketing experience within the FMCG sector .
• Proven experience in international or global brand management is a strong advantage.
• Excellent command of written and spoken English .
• Strong analytical, strategic, and creative thinking skills.
• A proactive, curious, and highly motivated team player.
• Skilled in planning, organization, and multitasking in a fast-paced environment.
• Proficiency in MS Office (especially Excel and PowerPoint).
• Residence on the European side of İstanbul (or willing to relocate).

🧭 Key Competencies

• Strategic & Analytical Thinking
• Business Acumen & Integrity
• Result Orientation
• Leadership & Collaboration
• Passion & Curiosity
• Agility & Adaptability
• Effective Communication