Brand Manager

Company: SRV Media – Integrated Digital Marketing Agency

Role Summary

The Brand Manager at SRV Media will own brand strategy, positioning, storytelling, and consistency across clients and internal properties. This role sits at the intersection of strategy, creativity, content, and performance , ensuring brands don’t just look good—but grow.

You’ll work closely with creative, performance marketing, social media, design, and client servicing teams to translate business goals into strong brand narratives and campaigns.

Key Responsibilities

Brand Strategy & Positioning

• Develop end-to-end brand strategies (identity, tone, messaging, communication frameworks)
• Define brand purpose, value propositions, and differentiation for clients
• Conduct brand audits, competitor analysis, and consumer insights

Campaign Planning & Execution

• Lead brand-led campaigns across digital platforms (social, content, video, influencer, performance-led branding)
• Collaborate with creative teams to ensure brand consistency across all touchpoints
• Translate brand strategy into actionable briefs for designers, copywriters, and media teams

Content & Communication

• Own brand voice and messaging guidelines
• Review and guide content for websites, social media, ads, and offline collaterals
• Ensure storytelling aligns with platform behavior and audience psychology

Client & Stakeholder Management

• Act as the brand strategy SPOC for assigned clients
• Present brand ideas, campaigns, and performance insights to clients
• Align client business objectives with long-term brand growth

Performance-Driven Branding

• Work closely with performance teams to ensure branding and ROI are aligned
• Track brand KPIs: awareness, recall, engagement, share of voice, sentiment
• Use insights and data to refine brand strategy continuously

Required Skills & Experience

• 3–7 years of experience in Brand Management / Brand Strategy / Agency environment
• Strong understanding of digital marketing, social media, and content ecosystems
• Experience working with creative teams and performance marketers
• Excellent communication, presentation, and storytelling skills
• Ability to think strategically and execute tactically
• Prior experience in a digital agency is a strong plus

Preferred Background

• Experience handling multiple brands or clients simultaneously
• Exposure to industries like education, e-commerce, fintech, D2C, or services
• Understanding of consumer psychology and cultural trends
• Hands-on mindset (you’re not just a deck-maker)