Brand Manager

BRAND MANAGER

Manu Atelier

Full-time | Istanbul

ABOUT MANU ATELIER

Manu Atelier is a globally positioned luxury accessories brand defined by architectural silhouettes, refined craftsmanship, and a modern, understated point of view.

Built by founders with a strong creative vision, Manu Atelier operates at the intersection of design, culture, and contemporary luxury. The brand values restraint over noise, substance over visibility, and long-term relevance over short-term hype.

We are now looking for a Brand Manager who will act as the guardian, filter, and driver of the Manu Atelier brand worldwide.

This is a brand leadership role.

THE ROLE

The Brand Manager is responsible for protecting, elevating, and consistently expressing the Manu Atelier brand across all touch-points — internal and external.

This role requires full dedication, sharp brand judgment, cultural intelligence, and strategic discipline.

You will work closely with the founders and creative leadership, translating vision into clarity, structure, and execution across the organization.

KEY RESPONSIBILITIES

Brand Strategy & Positioning

• Own and protect Manu Atelier’s brand positioning globally
• Define and maintain brand codes, tone of voice, and visual consistency
• Act as the final brand filter across all channels and initiatives
• Build long-term brand equity rather than short-term visibility

Creative & Visual Leadership

• Oversee brand expression across campaigns, content, website, retail, and communication
• Ensure all creative output aligns with Manu Atelier’s aesthetic and values
• Work closely with Creative Director and production teams
• Challenge work that does not meet brand standards

Cultural Intelligence

• Understand contemporary luxury beyond trends and algorithms
• Benchmark selectively
• Avoid imitation — protect originality through judgement, not reference copying

Campaigns & Storytelling

• Lead seasonal brand narratives and campaign frameworks
• Ensure storytelling is culturally relevant, refined, and globally resonant
• Avoid trend-driven communication in favor of timeless relevance

Retail & Brand Experience

• Define brand expression in physical retail, pop-ups, and events
• Ensure consistency of brand experience across markets and touch-points
• Support retail activations with strong brand logic

Influence, Partnerships & Cultural Presence

• Define the brand’s approach to influence and partnerships
• Select collaborators based on brand alignment, not reach
• Protect the brand from misaligned or opportunistic associations

Cross-Functional Leadership

• Work closely with marketing, e-commerce, PR, and creative teams
• Bring clarity, focus, and discipline to brand initiatives
• Act as a strategic partner to founders

This role requires undivided attention, loyalty, and accountability.

PROFILE WE ARE LOOKING FOR

• 7–12+ years of experience in brand management within luxury, fashion, or culture-driven brands
• A proven track record in brand management, with clear ownership of brand decisions and outcomes
• Exceptional taste and strong aesthetic judgment
• Deep understanding of contemporary luxury and global cultural dynamics
• Strong visual judgement supported by strategic and analytical thinking
• Ability to balance qualitative brand intuition with data-informed decision-making
• Ability to define, track, and interpret relevant KPIs and ROI metrics to assess the impact of brand initiatives, without compromising long-term brand equity
• Ability to use data and insights as decision-support tools, without allowing them to override brand judgement
• Experience leading small, high-standard teams with clarity, accountability, and thoughtful direction
• Strategic mindset combined with practical sensibility and operational discipline
• Confident decision-maker with a clear point of view
• Comfortable working closely with founders and senior leadership
• Fluent in English (native or near-native level)
• Discreet, grounded, and professional presence

WHY MANU ATELIER

• A brand with a clear creative point of view and global ambition
• Direct collaboration with founders and creative leadership
• Real ownership and influence over a growing luxury brand
• A role with long-term impact, not surface-level visibility

HOW TO APPLY

Please attach your CV and a short written note answering the following question:

“What defines a strong luxury brand today, and how do you protect it?”

Applications without a clear brand perspective will not be considered.