Brand Manager

Position Snapshot

• Position Title: Brand Manager.
• Location: Riyadh, Saudi Arabia.
• Department: Marketing.

Position Summary
Increase brand competitiveness and market shares by managing key brands, products and projects in line with the volume, profit and strategic objectives in the business plan.

A DAY IN THE LIFE …

• Know Your Consumer Deeply& Win with Shopper: Develop an in-depth understanding at a Category and Brand level of consumer and shopper behavior, identify consumer and shopper insights and acquire understanding of competitive environment and their implications on the business. Assist in following up on employee cases, concerns, and required actions.
• Create Engaging Brand Experience/ Consumer promotions: Brief and manage communication development, packaging development, BTL Activities, Digitals Activation and market research projects.
• Manages execution of strong functionally aligned brand and ICP plans: cooperate proactively with other functions (DSP, CCSD, Sales, Finance, Procurement, Technical) to ensure alignment of projects.
• Monitor and review business performance of Brands within Category, identify and propose to Group Brand Manager corrective actions where required.
• Delight with Product & Packaging experience: Manages tastiest and healthiest food/beverage experiences within brand portfolio in a way that contributes to CSV.
• Carry out Pre & Post evaluation of relevant Communication Actions, Consumer Promotions and New Product Developments and ensure application of the learnings into Brand plans.
• Support development of (Junior) Brand Managers if applicable.

What Will Make You Successful…

• Bachelor’s degree in Marketing or related field.
• Minimum 3-7 years of experience in brand management for leading FMCG companies in KSA /GCC.
• Good understanding of digital marketing.
• Excellent command of Arabic and English.

About Nestlé Waters & Premium Beverage

Nestlé Waters & Premium Beverages is a standalone, globally managed business within the Nestlé Group.

The company serves consumers in more than 100 markets with a portfolio of more than 35 brands, including S.Pellegrino, Perrier, Acqua Panna, Sanpellegrino Italian Sparkling Drinks, Maison Perrier, Buxton, Essentia, Levissima, La Vie and Nestlé Pure Life. Building on its heritage and expertise in waters, Nestlé Waters & Premium Beverages is focused on growth in premium and better‑for‑you beverages, creating value for consumers, customers and stakeholders.

Water stewardship is central to the business. Nestlé Waters & Premium Beverages is the only beverage company with all bottling sites certified to the Alliance for Water Stewardship (AWS) Standard. Additionally, the company has implemented around 70 water regeneration projects globally, as part of its ambition to protect and restore more water than it uses, working with local stakeholders and experts to identify shared water challenges and support solutions that build resilience and benefit communities and nature.