Brand Manager - Automotive Tyres

Our client is a leading tyre manufacture with a long-established international brand portfolio. They are seeking a Brand Manager to drive brand strategy, with a primary focus on launching the brand across European markets. This is a newly created role offering significant autonomy and global exposure. The position is based in Dubai and reports to the Senior Director of Marketing.

This is an exciting opportunity for a Brand Manager who thrives in entrepreneurial environments and enjoys building brands across multiple markets. You will have the chance to lead a full go-to-market activation for Europe, while shaping a unified narrative for the brand across globally.

Key Responsibilities

• Develop and own the brand strategy across the EuroAmericas region.
• Shape a compelling value proposition for the European market while maintaining the brand’s heritage.
• Lead the brand and marketing workstream for the Europe 2026 launch.
• Execute integrated, multichannel campaigns (digital, offline, events, dealer marketing).
• Oversee go-to-market plans including dealer activations, PR, digital campaigns, and launch events.
• Manage brand guidelines and ensure consistency across markets.
• Track KPIs related to brand awareness, dealer adoption, and campaign ROI.
• Coordinate with regional sales, product, and creative teams to drive local execution.
• Work closely with agencies and vendors to deliver world-class brand experiences.

Candidate Requirements

• 5+ years of experience in brand management, ideally leading launches in European markets.
• Proven experience in developing go-to-market strategies & scaling brands in Europe / European markets
• Strong understanding of multichannel marketing (digital + offline).
• Excellent communication and stakeholder management skills across cultures and time zones.
• Independent, entrepreneurial, able to operate with minimal guidance.
• Global mindset with exposure to international businesses; European background is an advantage. Demonstrated success in launching brands in Europe would be highly preferred.
• Flexibility to work European working hours while based full-time in Dubai.