Brand Manager (B2B Account Executive, Cannabis Industry)

Job Title: Brand Manager

Location: Northern California (Northern California Hybrid – Field & Remote)

Job Overview

The Brand Manager is a key member of our Revenue Department, reporting directly to the Brand Director and overseeing a team of Brand Ambassadors within their region. This is a hybrid, on-the-road role that blends strategic planning with hands-on market execution. The Brand Manager ensures consistent brand representation across retail, distribution, and consumer touchpoints—driving sell-through, managing key B2B account relationships, and maximizing brand visibility through field activation.

This role is ideal for someone who thrives in a fast-paced environment, is highly collaborative, and can balance account management, team leadership, and field marketing execution.

Key ResponsibilitiesRegional Leadership & Team Management

• Lead, coach, and manage a team of Brand Ambassadors, ensuring high-quality execution across all assigned accounts.
• Oversee scheduling and execution of retail launches, patient appreciation days, staff trainings, sample drops, and in-store events.
• Ensure budtender education is planned and delivered effectively while fostering long-term retail relationships.

B2B Account Management & Retail Support

• Partner closely with Account Managers and Sales teams to service top accounts and support revenue goals.
• Act as a primary point of contact for retail partners—building strong relationships with buyers, budtenders, and store staff.
• Manage merchandising schedules to ensure all dispensaries have updated displays, POS, and promotional assets.
• Assist with account introductions and support Sales Managers in strengthening the pipeline of opportunities.

Brand Execution & Marketing Collaboration

• Coordinate event logistics with Sales and Marketing to ensure proper staffing, materials, and product distribution.
• Maintain alignment with Marketing to ensure all active accounts have current digital and physical brand assets.
• Represent the company at industry events, networking opportunities, and consumer activations—positioning the brand professionally and strategically.
• Proactively identify new opportunities for partnerships, collaborations, and brand visibility.

Market Awareness & Reporting

• Monitor competitor activity, consumer trends, and regional retail opportunities.
• Share market insights during sales meetings to inform brand and sales strategies.
• Track and report on KPIs, including event performance, account activity, and ambassador field execution.
• Ensure all retail and consumer-facing activations meet brand and compliance standards.

Skills & Experience

• Bachelor’s degree or 3+ years in brand management, account management, sales, or field marketing (CPG or cannabis experience strongly preferred).
• Proven success managing a field team and executing retail or brand activations.
• Strong relationship-building skills with demonstrated credibility among buyers, retail staff, and industry partners.
• Data-driven mindset with CRM and reporting experience; proficient in Microsoft Office and Excel.
• Excellent communication and public speaking skills, with the ability to deliver impactful trainings.
• Highly organized, adaptable, and skilled at prioritization in a fast-moving environment.
• Willingness to travel across the region, work evenings/weekends for events, and transport promotional materials in a personal vehicle.

Compensation & Benefits

• Salary: $70,000–$80,000 annually
• Vehicle stipend provided

Success in This Role Looks Like

• A motivated, high-performing Brand Ambassador team consistently executing in the field.
• Strong B2B and retail relationships driving sales velocity and brand growth.
• Seamless execution of events, launches, and merchandising across the region.
• Clear alignment and communication between Brand, Sales, and Marketing functions.
• Regional sales and brand KPIs consistently achieved or exceeded.

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Work Location: On the road