Brand Manager (Digital & Integrated Brand Performance)

Role Overview

We are seeking a highly strategic and execution-focused Brand Manager to lead and optimize our brand’s digital presence and performance. This role will be responsible for managing SEO, online reputation, digital ecosystem structure, and UI/UX consistency across platforms. The ideal candidate will act as a central coordinator across writing, development, design, and social media teams to ensure a unified and high-performing brand experience.

Key Responsibilities

1. Brand Strategy & Performance

• Develop and execute comprehensive brand strategies aligned with business goals.
• Monitor and analyze brand performance metrics across digital channels.
• Ensure consistency in brand voice, messaging, and visual identity across all touchpoints.

2. SEO & Digital Visibility

• Lead on-page and off-page SEO strategies to improve search rankings and organic traffic.
• Collaborate with content and development teams to implement SEO best practices.
• Conduct keyword research, technical audits, and performance tracking.

3. Online Reputation Management (ORM)

• Monitor brand mentions, reviews, and sentiment across digital platforms.
• Develop strategies to enhance positive brand perception and mitigate negative feedback.
• Coordinate with customer support and social teams to manage responses and engagement.

4. Digital Structure & Meta Optimization

• Oversee website architecture, ensuring optimal structure for search engines and user experience.
• Manage meta tags, schema markup, internal linking, and crawl optimization.
• Work closely with developers to maintain a technically sound digital ecosystem.

5. UI/UX & Brand Experience

• Ensure all digital interfaces align with brand guidelines and deliver a seamless user experience.
• Collaborate with design teams to optimize layouts, navigation, and visual hierarchy.
• Use data insights (heatmaps, user journeys) to improve engagement and conversions.

6. Cross-Functional Collaboration

• Act as the central point of coordination between Writing, Development, Design, and Social Media teams.
• Align all departments toward a unified brand structure and messaging framework.
• Facilitate regular sync meetings and ensure timely execution of brand initiatives.

7. Content & Social Media Alignment

• Guide content strategy to ensure alignment with SEO and brand positioning.
• Oversee social media presence to maintain consistency in tone and messaging.
• Support campaigns that integrate content, social, and performance marketing.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 4–7 years of experience in brand management, digital marketing, or similar roles.
• Strong understanding of SEO, ORM, and digital marketing frameworks.
• Experience with website structure optimization, CMS platforms, and analytics tools.
• Proven ability to manage cross-functional teams and projects.
• Strong analytical, communication, and leadership skills.

Preferred Qualifications

• Experience in UI/UX optimization and customer journey mapping.
• Familiarity with tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
• Background in managing multi-channel brand campaigns.

KPIs / Success Metrics

• Organic traffic growth and search ranking improvements.
• Brand sentiment and online reputation scores.
• Website performance (bounce rate, session duration, conversion rate).
• Consistency and alignment across digital platforms.
• Efficiency of cross-team collaboration and project delivery timelines.

Work Location: In person