Brand Manager – Nutraceuticals (Domestic Market)

Role Overview:

Drive brand strategy, growth, and market excellence for key nutraceutical products in the domestic market. Lead brand planning, consumer insights, campaign development, and cross-functional execution to strengthen market position and accelerate business performance.

Key Responsibilities:

• Develop and execute annual brand plans aligned with business objectives.
• Drive end-to-end marketing initiatives: ATL, BTL, digital, trade marketing, and medical activation.
• Analyse market trends, competitor intelligence, and consumer/doctor insights to identify growth opportunities.
• Partner with sales teams to build impactful marketing tools, collaterals, and promotional strategies.
• Lead new product launches from concept to go-to-market.
• Manage brand P&L, pricing strategy, forecasting, and performance tracking.
• Collaborate with medical, regulatory, supply chain, and creative agencies to ensure flawless execution.
• Ensure brand consistency across all touchpoints and strengthen brand equity.

Required Experience & Skills:

• 6 – 7 years of experience in Brand/Marketing roles within Nutraceuticals, Pharma, or Consumer Health.
• Strong understanding of domestic nutraceutical market dynamics, HCP engagement, and consumer behavior.
• Proven experience in crafting impactful campaigns and driving successful product launches.
• Analytical mindset with strong business acumen and P&L understanding.
• Excellent communication, stakeholder management, and execution skills.

Education: MBA in Marketing / Pharma-MBA / Life Sciences background preferred.

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Paid time off
• Provident Fund

Application Question(s):

• Where is your current location in Mumbai?
• Current CTC
• Expected CTC
• What is your Notice Period (in days)?
• Describe in brief your current designation and job profile.

Work Location: In person