Overview
We are seeking an innovative and strategic Brand Marketing Director to lead our brand development and marketing initiatives. This leadership role requires a dynamic professional with expertise in multichannel marketing, digital strategies, and market analysis. The ideal candidate will drive brand growth, oversee product positioning, and manage cross-functional teams to elevate our market presence across various platforms. This position offers an exciting opportunity to shape the company's brand identity and expand its reach in competitive markets.
Responsibilities
- Develop and implement comprehensive branding strategies aligned with company goals.
- Oversee social media management, ensuring consistent messaging and engagement across all channels.
- Lead product management initiatives, coordinating with cross-functional teams to optimize product positioning and lifecycle.
- Conduct market research and analysis using tools like Nielsen to identify trends, customer insights, and competitive intelligence.
- Manage multichannel marketing campaigns including digital marketing, e-commerce, public relations, and B2B marketing efforts.
- Utilize analysis skills to measure campaign performance, ROI, and market penetration; adjust strategies accordingly.
- Collaborate with sales teams to develop integrated marketing plans that support revenue growth.
- Oversee branding assets creation using Adobe Creative Suite to ensure visual consistency and high-quality standards.
- Manage marketing budgets effectively while planning strategic initiatives for maximum impact.
- Foster relationships with media outlets, industry partners, and stakeholders to enhance brand visibility.
Experience
- Proven experience in senior marketing roles with a focus on branding, digital marketing, and multichannel campaigns.
- Strong background in social media management, product management, and market research tools such as Nielsen.
- Demonstrated expertise in strategic planning, analysis skills, and B2B marketing environments.
- Experience working with e-commerce platforms and executing digital marketing strategies across multiple channels.
- Proficiency in Adobe Creative Suite for content creation and branding assets development.
- Excellent communication skills with the ability to lead teams, influence stakeholders, and drive strategic initiatives.
- Prior experience managing budgets and developing data-driven marketing plans is highly desirable. This role is ideal for a visionary leader passionate about building impactful brands through innovative marketing strategies that resonate across diverse audiences.
Job Type: Contract
Pay: $1,500.00 per week
Benefits:
- Employee discount
- Flexible schedule
- Life insurance
- Referral program
Work Location: Remote