Brand & Marketing Lead, Agency Accounts

Overview
At Grou, we build soulful brands through strategy, storytelling, and thoughtful execution, partnering with founders to create brands that are intentional, aligned, and built to grow.

Role Description

Grou is hiring a full-time Brand & Marketing Lead to join our team in the Dallas-Fort Worth Metroplex. This is a hybrid role, with in-office days Tuesday through Thursday.

We are looking for a strategic, highly organized marketing lead to oversee integrated marketing across a portfolio of creative and lifestyle clients. This role is ideal for someone who can move fluidly between strategy and execution, leading campaign roadmaps, managing team workflow, aligning cross-channel deliverables, and keeping client work organized, on-brand, and performance-driven.

This person will serve as a key bridge between big-picture strategy and day-to-day execution, helping build scalable processes while ensuring campaigns move forward with clarity, consistency, and strong creative direction.

What You’ll Do

Lead Marketing Strategy

• Develop and oversee integrated marketing strategies across client accounts, including collection launches, paid media, email, and social
• Build seasonal and campaign-level roadmaps aligned to business goals and channel execution
• Translate brand positioning into clear, actionable strategies across all touchpoints

Own Campaign Planning & Execution

• Lead planning and rollout of key campaigns, ensuring alignment across all channels
• Define timelines, deliverables, and dependencies to ensure seamless execution
• Maintain a high standard of creative and messaging consistency

Support the Marketing Team

• Oversee team workflow, ensuring clear prioritization and accountability
• Brief team members with clear direction, objectives, and success metrics
• Provide ongoing feedback to elevate performance

Build and Optimize Processes

• Establish and refine processes for campaign planning, creative development, and execution
• Ensure workflows are efficient, scalable, and repeatable
• Identify gaps and implement solutions to improve output and speed

Oversee Organization & Documentation

• Ensure all briefs, calendars, assets, and campaign materials are organized and accessible
• Maintain centralized systems for campaign tracking and content planning
• Drive consistency in how information is stored and shared across the team

Drive Cross-Channel Integration

• Ensure cohesion across email, paid, social, web, and offline channels
• Align messaging and creative to support a unified brand narrative
• Partner cross-functionally to ensure seamless execution

Performance, Budgeting & Reporting

• Own marketing budget planning in partnership with finance
• Track and manage spend across channels, ensuring efficient allocation
• Oversee performance reporting across email, paid, social, and web
• Translate insights into forward-looking strategy, optimizing channel mix and campaign planning
• Establish testing frameworks and identify opportunities to improve ROI

Client & Stakeholder Collaboration

• Serve as a key point of contact for clients, ensuring alignment on strategy and execution
• Present marketing plans, campaign performance, and strategic recommendations
• Build strong relationships across internal teams and external partners

Who You Are

• 5+ years of experience in marketing, with a strong background in integrated campaigns within an agency or brand environment
• Proven ability to lead strategy across multiple channels (email, paid, social, web)
• Highly organized with a strong operational mindset and attention to detail
• Experienced in managing and developing teams with a clear leadership approach
• Strong understanding of campaign planning, content development, and performance marketing
• Comfortable operating in a fast-paced, multi-client environment
• Strategic thinker who can balance big-picture vision with executional precision
• Clear communicator with the ability to brief, present, and align cross-functional teams

Pay: From $80,000.00 per year

Benefits:

• Health insurance

Experience:

• Integrated Marketing: 4 years (Required)
• Marketing: 4 years (Required)

Ability to Commute:

• Dallas, TX 75209 (Required)

Work Location: Hybrid remote in Dallas, TX 75209