Head of Brand Marketing

mylo is a fintech platform dedicated to helping millions of people and businesses thrive by providing accessible and responsible financial solutions. Whether you’re purchasing a mobile phone, a new jacket, a flight ticket, a comfy couch, or even covering school tuition, mylo enables you to buy now and pay later at thousands of points of sale across Egypt. Born out of B.TECH—Egypt’s leading electronics and appliances retailer with over 27 years of experience in offering buy now, pay later solutions—mylo brings a legacy of trust and innovation to the fintech space. All mylo products are fully Sharia-compliant, ensuring ethical and inclusive financial practices.

As the Head of Brand Marketing, you will oversee the development and execution of comprehensive brand strategies to establish mylo as a market leader in the fintech space. Your role will entail crafting compelling brand narratives, driving brand equity, and delivering innovative marketing campaigns that resonate with our target customers.

Responsibilities

• Develop and implement integrated brand marketing strategies that align with the company’s mission and goals.
• Oversee all brand communications, ensuring consistency across all channels and touchpoints.
• Lead the creative direction for brand campaigns, collaborating with internal teams and external agencies to produce high-impact content.
• Monitor brand performance metrics and consumer insights to iterate and optimize strategies.
• Manage and allocate the brand marketing budget effectively, tracking ROI and performance.
• Foster a deep understanding of the target audience and competitive landscape to inform branding initiatives.
• Collaborate with cross-functional teams including Product, Sales, and Customer Support to ensure brand alignment across all customer interactions.
• Establish and maintain strategic partnerships and collaborations that enhance brand visibility and reputation.
• Build and lead a high-performing brand marketing team, providing mentorship and support to drive professional growth.

• 10+ years of experience in brand marketing, with a proven track record of developing and executing successful brand strategies.
• Strong experience in the fintech or related industries, with a deep understanding of market dynamics, customer behavior, and brand positioning.
• Demonstrated creative and analytical skills with experience managing multiple brands or campaigns simultaneously.
• Exceptional leadership qualities, with the ability to inspire and motivate a diverse team.
• Proficient in marketing analytics tools and methodologies, with a data-driven approach to decision-making.
• Excellent communication and storytelling skills, with a knack for crafting compelling narratives.
• Strong understanding of digital marketing channels, including social media, content marketing, and SEO.
• Proactive and adaptable, with a passion for staying updated on industry trends and emerging marketing techniques.
• A results-oriented mindset, able to thrive in a fast-paced, highly collaborative environment.

Office environment: When you come to our mylo office, you'll find creative workspaces, a well-equipped kitchen, and an open design to foster collaboration between teams.

Flexibility: You know best whether you want to work from home or in the office. However, if you want to join your teammates onsite.

Equipment: From "Day 1" you will receive all the equipment you need to be successful at work. Therefore, you can choose your laptop and get all the tools you need to stay on top of your game.