Brand Marketing Manager

About ampliFI Loyalty Solutions
At ampliFI Loyalty Solutions, we help banks and credit unions deepen cardholder engagement and build lasting loyalty through innovative, data-driven rewards programs. With 25+ years in financial services, we’re passionate about delivering creative, results-driven solutions.

The Opportunity
We’re looking for a Brand Marketing Manager who is first and foremost a fantastic writer—someone who can transform complex ideas into clear, compelling content. You’ll own ampliFI’s B2B brand and thought leadership, while managing a fast-paced workload with precision and creativity.
This is a high-impact role for someone who is equal parts writer, strategist, and organizer:
A natural storyteller who enjoys crafting compelling, polished content.
A detail-driven project manager who can balance multiple priorities without missing deadlines.
A collaborative marketer who thrives on shaping brand presence, driving awareness, and producing measurable results.

What You’ll Do
Writing & Content Creation
Serve as ampliFI’s lead writer—producing high-quality content across channels: social media, whitepapers, case studies, blogs, newsletters, press releases, sales decks, and client campaigns.
Ensure every piece reflects ampliFI’s brand voice and strategic messaging.
Translate complex financial/loyalty concepts into engaging, accessible narratives for executives and decision-makers.
Partner with design to deliver visually polished, impactful materials.

Brand & Product Marketing
Lead brand and product marketing strategies that grow awareness and adoption among financial institutions.
Collaborate cross-functionally with product, sales, relationship management, and distribution teams to align messaging with business goals.
Develop creative campaigns that reinforce ampliFI’s positioning in the financial services marketplace.

Campaigns & Client Engagement
Manage end-to-end B2B marketing campaigns and promotions for financial institution clients.
Build lifecycle journey maps and retention strategies to deepen client relationships.
Track campaign success and share results with key internal and external stakeholders.

Thought Leadership
Drive ampliFI’s thought leadership efforts by developing and publishing case studies, industry insights, and blogs.
Compile competitive research and industry trends to position ampliFI as a leader in loyalty and engagement.

Digital & Analytics
Oversee corporate website content and optimization—enhancing user experience, improving SEO/AI search, and generating leads.
Measure and report on brand and campaign performance across website analytics, Google Ads, social media, and competitor benchmarking.
Translate data into actionable recommendations that sharpen strategy.

Internal Communications
Lead internal communication initiatives that keep ampliFI employees informed, engaged, and inspired.

What You Bring
Exceptional writing and editing ability—you love writing, you’re great at it, and you take pride in delivering clear, compelling, and error-free content.
Superior organizational skills—you thrive in a fast-paced environment, managing multiple projects and deadlines without losing focus or accuracy.
3-5 years of brand, product, and B2B marketing experience (financial services, payments, or loyalty/rewards a plus).
Experience creating and executing campaigns that drive measurable growth and engagement.
Strong storytelling skills and the ability to adapt tone and style across formats.
Hands-on experience with digital marketing tools (Google Analytics, Google Ads, WordPress; Adobe Creative Cloud a plus).
A collaborative mindset and the ability to build strong cross-functional relationships.
Bachelor’s degree in Marketing, Communications, or related field—or equivalent experience.

Work Environment & Physical Demands

This job operates in a professional office environment. This role routinely uses standard office equipment such as laptop computers and smartphones.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Frequently required to sit and stand. Required to use hands to handle or feel objects, tools or controls. Visual acuity and manual dexterity are required such as using software and a laptop computer.

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform essential job functions.
Why Work at ampliFI?
We believe happy, fulfilled employees build better solutions. That’s why we offer a supportive, flexible, and fun workplace built on trust and collaboration.

Benefits & Perks
Competitive pay + 401(k) with employer match
Medical, dental, vision, and life insurance
Paid time off, holidays, and parental leave
Hybrid work with flexible hours
Onsite perks: gym + snacks
Growth opportunities in a supportive, collaborative team environment

Join us and help shape the future of loyalty and engagement.
The compensation range listed below represents the potential salary for this role at the time of posting. However, the final salary may be higher or lower than the stated range, and this range may be adjusted in the future. An employee’s placement within the salary range will depend on various factors, including but not limited to: relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any applicable collective bargaining agreements, and the needs of the business or organization. The salary range for this role is $60,000 to $70,000.
ampliFI Loyalty Solutions embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe the more inclusive we are the better our company will be.