Brand Marketing Manager-Eureka

Brand Marketing Manager-Eureka

Location: New Jersey

About Midea America

Midea America Corp. is a U.S. subsidiary within Midea Group, the Fortune 500 giant known for making life easier for millions around the globe. As the world’s top maker of home appliances, Midea is proud of its 166,000+ employees and presence in 200+ countries, including here in the U.S.

Headquartered in Parsippany, N.J., with an innovation hub in Louisville, Kentucky, Midea America is dedicated to providing practical innovations that surprise and delight, creating moments to cherish at home.

Midea's lineup of appliances - from refrigerators to air conditioners, laundry solutions and floor care - are high quality, reliable, and affordable. By thoughtfully engineering performance, convenience, and design into every product, Midea delivers on the promise of every appliance to make your life a little easier.

Position Summary

We are seeking a dynamic and passionate Brand Marketing Manager to join our growing team. As a key player in our marketing department, you will support the development and execution of strategic brand initiatives aimed at enhancing our brand presence, driving consumer engagement, and contributing to overall business growth. If you're a creative thinker with a keen eye for trends and an enthusiasm for building impactful brand experiences, this is the perfect opportunity for you to grow your career and make a meaningful impact.

Role Accountabilities and Responsibilities:

• Assist in the execution of the brand’s integrated marketing plan, ensuring consistency with brand strategy and brand communication plan.
• Work with the Sales and Digital Sales Teams to support the relationships with retailers and agency partners and report on business results. Be accountable for the execution of specific online brand activities (e.g. consumer and trade promotion activities, social media, etc.).
• Lead operations in the launch of new products, product upgrades, and new packaging alongside a cross-functional team.
• Assist in developing brand strategies to drive brand growth in a growing category.
• Co-Lead the day-to-day operational activities, including NPI GTM, health of business reporting, and brand campaign plans
• Assist in developing presentations internally and externally to customers across all classes of trade.
• Develop in-depth understanding and become a “Category Expert” with a strong understanding of the competitive environment in which our brands compete.

Education and Experience:

• BA/BS required
• 5-7 years in Marketing or relevant category.
• Excellent analytical skills and experience with category analysis.
• Familiarity with common consumer marketing research tools and techniques such as Nielsen data.
• Strong project management skills and communication skills (written, verbal, presentation, and interpersonal).
• Problem solving/ solution-oriented mindset.

Featured benefits

• Insurance package.
• 401(k).
• Work life balance.

The expected base salary range for this role is $100,000 to $140,000.

Final compensation will be based on a variety of factors, including experience, skills, and qualifications relevant to the position. This job posting represents a current opportunity within the company.

Comprehensive benefit package, to learn more, please visit Careers Page (midea.com).

Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.