Brand & Marketing Manager (Upscale Nail Slon)

Marketing & Brand Manager — Luxury Nail Salon

Full-scope marketing role (NOT a Social Media Manager position).
We are a premium Russian-style manicure & pedicure salon in Midtown Manhattan, seeking an experienced, educated Marketing & Brand Manager to lead strategy, branding, digital marketing, and client growth.

Responsibilities

• Develop and execute the salon’s full marketing strategy (brand, digital, promotions, loyalty).
• Maintain brand consistency across all visual and communication touchpoints.
• Manage all digital channels: Instagram, TikTok, Google Business, Yelp.
• Plan and coordinate content shoots with photographers, videographers, designers.
• Set up and optimize paid ads (Meta Ads, Google Ads).
• Analyze competitors, market trends, and client behavior; prepare monthly reports.
• Create and manage promotions, seasonal campaigns, and special offers.
• Oversee loyalty programs, memberships, and gift card sales.
• Produce marketing materials (print, POS, packaging, uniforms).
• Support high-end guest experience through marketing communications.
• Overlooking in-salon client satisfaction.

Requirements

• Proven experience in marketing for beauty, wellness, luxury, or premium services.
• Strong understanding of digital marketing: paid ads, SEO, email, analytics.
• Ability to work with creative contractors (photo/video/design).
• Basic/intermediate skills in Canva, Figma, or Photoshop.
• Strong analytical thinking and ability to work with data.
• Excellent taste and understanding of luxury aesthetics.
• Strong ownership, reliability, and ability to work independently.

KPIs

• Growth of inquiries and bookings.
• Client retention improvement.
• Engagement and follower growth.
• Advertising campaign efficiency (ROI / CPA / CPL).
• Performance of loyalty programs and memberships.

This position is NOT:

• Not a Social Media Manager
• Not a Content Creator
• Not a Telemarketing or Sales-calls role

This is a full marketing leadership role for someone who understands brand, strategy, and premium service positioning.

Pay: $25.00 per hour

Expected hours: 40 per week

Education:

• Bachelor's (Required)

Experience:

• Beauty, Fashion marketing: 1 year (Required)

Language:

• Russian (Preferred)

Work Location: In person