Brand & Social Media Coordinator

Starting Pay Range

$25.00 - $28.50 - Hourly

Depending on experience

Job Description:

Essential Functions include, but are not limited to the following:

• Manage day-to-day social media for assigned schools and organizational accounts across Facebook, Instagram, YouTube, LinkedIn, and emerging platforms

• Create, schedule, and publish engaging, mission-aligned content highlighting school culture, student experiences, staff, and community impact

• Develop and maintain monthly content calendars aligned with brand priorities, events, enrollment timelines, and campaigns

• Produce original graphics, short-form videos, reels, and captions that drive engagement; maintain organized content libraries

• Support the Brand Manager in executing brand awareness and enrollment marketing campaigns

• Ensure all content aligns with established brand guidelines, voice, and visual identity

• Contribute to campaigns showcasing school programs, student success, and community engagement

• Identify opportunities to expand visibility, reach, engagement, and maintain consistent messaging across digital channels

• Collaborate with the Brand Manager, Creative team, Multimedia & Engagement Lead, and school teams to gather and capture content

• Attend school and community events as needed to capture real-time content

• Provide guidance to schools on social media best practices

• Monitor engagement, reach, and performance metrics across platforms

• Deliver monthly or campaign-based performance reports with actionable recommendations

• Track trends and research peer schools and industry activity to inform strategy and audience growth

• Monitor comments and messages; respond to general inquiries in a timely, professional manner

• Escalate sensitive or high-priority communications as appropriate

• Maintain a positive and responsive online presence

• Draft and edit digital content including captions, blogs, and website updates

• Complete light website updates as assigned

• Support cross-team initiatives related to enrollment, events, and brand awareness

• Perform other duties as assigned

Knowledge, Skills and Abilities Required:

• Strong writing and storytelling skills with ability to adapt voice across multiple school brands

• Working knowledge of social media strategy, trends, and platform best practices

• Basic to intermediate graphic design skills (Canva, Adobe Express, or similar)

• Ability to capture and edit short-form video content for social platforms

• Strong organizational skills and ability to manage multiple accounts and timelines

• Collaborative mindset and ability to work across teams and school sites

• Analytical mindset with ability to interpret engagement data and recommend improvements

• Professional judgment when managing public-facing communication

• Bilingual (Spanish/English) a plus

Education and Experience:

• Minimum of 2-3 years of professional experience managing social media accounts for an organization or brand

• Experience supporting brand awareness or marketing campaigns preferred

• Experience in education, nonprofit, youth-focused, or community-based organizations strongly preferred

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred (or equivalent experience)

• Experience with social media management and scheduling tools (Hootsuite, Later, Meta Business Suite, etc.) preferred

• Familiarity with basic website content updates and CMS platforms preferred