Brand & Social Media Manager

Overview
We're a Mediterranean–inspired / specialty / artisan bakery building something rare in South Florida — a place where the food, the room, and the brand all feel like one thing. Our first location built a loyal following on Instagram almost entirely through word of mouth and a clear visual point of view.

We're now opening our second location, and we're hiring a Brand & Social Media Manager to take Florentin from locally beloved to regionally known.

This is not a content-posting job. We need a brand owner.

Responsibilities

What You'll Be Doing

Brand & visual identity. You'll be the guardian of how Florentin looks and sounds — across Instagram, TikTok, our website, in-store signage, packaging, and any partnership we touch. You'll work directly with the founders to evolve the brand as we grow.

Content strategy & creation. You'll plan and produce our weekly content — capturing it in person at both locations, editing Reels and TikToks, designing carousels, and writing captions in our voice. You're hands-on; you don't outsource the eye.

Storytelling & PR. You'll position Florentin within the food and lifestyle conversation in South Florida and beyond — pitching writers, editors, podcasters, and creators. You'll secure features, collabs, and the kind of press money can't buy.

Partnerships. You'll identify and close brand partnerships that make sense for us — other food brands, hospitality, design, lifestyle. Quality over quantity. We'd rather do four great collabs than forty forgettable ones.

Growth & analytics. You'll watch the numbers and use them to make better decisions, not just to report. You know which metrics matter (saves, shares, profile visits, in-store mentions) and which are vanity.

What success looks like

• By 30 days: You've audited our brand and content, built a 90-day content calendar tied to the second-location launch, and you're shipping 4–5 high-quality posts per week.
• By 90 days: Our follower growth and engagement are visibly up, we have at least one media feature secured, and you've launched the second location's social presence in a way that feels like a moment — not a soft open.
• By 6 months: Florentin is part of the South Florida food conversation — mentioned alongside the city's most-loved spots — and we have a partnership pipeline you've built from scratch.

Who we're looking for

• 4+ years owning a consumer brand's social presence (food, hospitality, or lifestyle strongly preferred)
• A portfolio that proves it — actual accounts you've grown, not just contributed to
• Hands-on with content: you can shoot, edit (CapCut, Premiere, or similar), and write
• A sharp aesthetic eye. We'll know in 30 seconds whether you have it.
• Strategic instincts — you can tell us what to do next without being asked
• Comfortable being on camera occasionally (you won't be the face of the brand, but you'll appear)
• Based in South Florida and able to be in person at both locations regularly

How to apply

We read these closely and we move fast on the right people. Please send:

• A short note (no cover letter needed) telling us what's working and what's not on . Be direct. We can take it.
• 2–3 social accounts you've owned — with rough before/after on follower count and engagement during your time there.
• 3 examples of content you personally created (Reels, TikToks, or carousels).
• One sentence on a brand collaboration you'd pitch us in your first 90 days.

Send everything to [*bakeryflorentin@gmail.com]* with subject line "Brand & Social — [Your Name]."

We'll respond to every applicant who follows the steps above.

Pay: $70,000.00 - $90,000.00 per year

Benefits:

• Flexible schedule
• Paid time off

Experience:

• Social media management: 4 years (Required)

Language:

• English (Required)

Work Location: In person