Brand Specialist

Position Overview

The Brand Specialist plays a key role in shaping and communicating the brand’s identity across channels. This role supports brand-building initiatives through content creation, PR, storytelling, and go-to-market execution. The Brand Specialist ensures that all messaging and creative assets reflect a consistent brand voice and visual standard while working closely with cross-functional partners to bring brand projects to life.

Key Responsibilities

Brand Management & Strategy

· Support the development and execution of brand initiatives, campaigns, and launches.

· Maintain and enforce brand standards, tone of voice, and visual identity across all touchpoints.

· Partner with cross-functional teams, including Creative, Marketing, Product, and SEO, to ensure brand consistency and alignment across channels.

· Manage brand projects from concept through completion, ensuring deadlines, deliverables, and quality standards are met.

Content & Communications

· Manage the company blog, including content planning, writing, editing, and coordination with SEO team to ensure discoverability while maintaining brand voice.

· Write and edit engaging product copy for marketing materials, and e-commerce platform.

· Develop and refine website copy to ensure alignment with brand storytelling and user experience best practices.

· Support PR initiatives, including press releases and media relations, to build brand visibility and credibility.

· Leverage AI tools to streamline content creation, idea generation, asset organization, and campaign optimization, while maintaining human oversight and brand authenticity.

Go-To-Market (GTM) Execution

· Collaborate with marketing and product teams to create GTM assets for new product launches and campaigns.

· Manage organization and distribution of brand assets to ensure cohesive and efficient launches.

· Track, measure, and report on campaign and content performance to support continuous brand improvement.

Qualifications

· Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

· 2–4 years of experience in brand marketing, content, or communications.

· Exceptional writing, editing, and storytelling skills with strong attention to detail.

· Experience working cross-functionally with creative and SEO teams to optimize brand content.

· Strong project management skills with the ability to juggle multiple priorities.

· Understanding of branding principles and brand voice development.

Preferred Skills

· Experience in consumer products, home décor, or e-commerce brands.

· Familiarity with content management systems (e.g., Shopify).

· Experience using project management tools (e.g., Jira)

· Understanding of PR strategy and experience managing brand launches.

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location: Hybrid remote in Chandler, AZ 85226