Brand Specialist - Events

A Little About Us: Operating since 1968, Newmar Corporation has been helping customers explore the outdoor lifestyle, enabling extraordinary mobile experiences as they travel, live, work, and play. Newmar has been synonymous in the RV industry with luxury, quality, and innovative motor coaches. In every part of our company, we relentlessly pursue continuous improvement and enhanced productivity, driving out waste, and creating meaningful strategic differentiation. Newmar is part of Winnebago Industries, Inc. a leading U.S. manufacturer of outdoor lifestyle experiences under the Winnebago, Newmar, Grand Design, Chris-Craft, and Barletta brands.

Primary Objective of Position: The Brand Specialist – Events is responsible for delivering increased awareness and preference for Newmar brand through the strategic planning, execution, and evaluation of sponsorships, dealer shows, lifestyle events, and high-profile partnerships. This position supports brand visibility and engagement efforts by managing the details that bring the Newmar Difference to life for dealers, owners, and prospects. The ideal candidate will be passionate about delivering top-tier experiences, demonstrating strong organizational skills, and being an effective collaborator across internal teams and external partners.

Key Areas of Responsibility

• Plan and execute Newmar’s presence at key events, including but not limited to RV shows, annual dealer shows, RV lifestyle gatherings, and NASCAR race weekends.
• Coordinate with internal stakeholders, Brand Ambassadors, external agencies, vendor partners and dealers to ensure seamless event execution, aligning with brand standards and objectives.
• Manage all logistical aspects of event execution including site preparation, signage, materials, travel, and on-site activation.
• Collaborate closely with cross-functional teams including Product, Sales, Engineering, Interior Design and Customer Service to ensure brand consistency.
• Assist with the development and management of sponsorship assets, promotional materials, and on-site brand experiences.
• Serve as a key point of contact for event partners, dealers, and brand ambassadors.
• Track and evaluate event ROI and provide post-event reporting and recommendations.
• On-site content capture, including photography and videography.
• On-site social content creation and publication oversight.
• Support the Marketing and Sales teams with other brand-building initiatives as assigned.

Key Attributes

• Clear and professional communicator with excellent verbal and written communication skills.
• Proven skills in event planning and execution.
• Highly organized and detail oriented with strong project management skills.
• Demonstrates Consumer and Brand Experience mindset.
• Outstanding interpersonal and customer service skills.
• Time management skills and ability to multi-task.
• Flexible and adaptive to change.
• Team player with cross-functional agility and growth mindset.
• Details oriented.

Education & Experience

• College degree in a related field required (Marketing, Communications, Public Relations, Hospitality, General Business, etc.)
• Two or more years of experience in event planning, brand marketing, sponsorship activation, or related field.
• Demonstrated ability to manage multiple events/projects simultaneously with attention to detail and timeline management.
• Familiarity with working in brand environments where storytelling, customer engagement, and premium experience delivery are key.
• Experience working with sponsorship partners (e.g., sports teams or entertainment entities) is a strong asset.
• Hands-on experience with event software, CRM tools, project management systems, MS Office, Adobe Office Suite. Adobe DAM, Adobe AEM and Sprout Social or other social analytics tools preferred.
• Willingness to travel up to 35% of the time (including weekends) for set-up, execution and management of events as needed.
• Photography, videography, and content creation experience.