Brand Strategy & Engagement Director

Location: Dubai, UAE

Industry: Retail / Consumer Goods

A leading regional retail group is seeking a Brand Strategy & Engagement Director to drive the evolution of its brand narrative and communication strategy across multiple markets. This is a key leadership role responsible for shaping how the brand is experienced internally and externally — aligning purpose, culture, and reputation under one cohesive vision.

Key Responsibilities:

• Develop and execute an integrated brand and communications strategy that connects the company’s culture, business goals, and market presence.
• Lead internal engagement and culture programs, fostering connection, purpose, and pride among employees.
• Oversee corporate communications, media relations, and content strategy to ensure consistent, impactful messaging across all channels.
• Drive creative storytelling and campaign execution to strengthen the company’s reputation and visibility as an employer and brand of choice.
• Partner closely with senior leadership to enhance brand alignment and stakeholder engagement across geographies.
• Manage crisis communications and reputation management, ensuring proactive, thoughtful, and consistent messaging.

Qualifications & Experience:

• 12+ years in communications, brand strategy, or marketing, with at least 5 years in a senior leadership role.
• Proven experience in integrated brand management, internal communications, and reputation strategy.
• Strong creative and strategic thinking with a deep understanding of brand storytelling.
• Demonstrated success in leading cross-functional teams and delivering high-impact, multi-channel campaigns.
• Excellent writing, presentation, and stakeholder management skills.
• Bachelor’s degree in communications, Marketing, or related field (Master’s preferred).

If you’re passionate about shaping brand identity, elevating employee engagement, and driving meaningful communication strategies across a dynamic, growing organization, we’d love to hear from you.