Branding & Digital Marketing Coordinator

About the Manayunk Development Corporation

The Manayunk Development Corporation (MDC) was formed in 1992 as a nonprofit organization with a dual mission of business development and community development. MDC serves as the primary organization responsible for the promotion, management, and positive economic development of Manayunk’s business district.

As a community development corporation (CDC), MDC also partners with civic and neighborhood organizations to plan and implement community programming, placemaking initiatives, and physical improvement projects that benefit both businesses and residents.

Position Overview

The Manayunk Development Corporation (MDC) is seeking a creative, strategic, and highly organized Branding & Digital Marketing Coordinator to elevate the organization’s communications, digital presence, and overall brand identity while supporting district events and community initiatives. This position works closely with the Events Manager and plays an integral role in promoting Manayunk as a premier destination for dining, shopping, arts, culture, festivals, and community engagement.

The ideal candidate is an innovative storyteller with strong digital marketing expertise, exceptional writing and design skills, and a passion for community-driven branding and communications. This individual should be a collaborative team player who brings positive energy, creativity, and professionalism to the workplace while thriving in a fast-paced, event-driven environment.

Key Responsibilities

Digital Marketing & Communications

• Develop and execute digital marketing campaigns promoting Manayunk events, businesses, programs, and initiatives
• Manage website content updates, email marketing campaigns, digital advertising, and SEO strategies
• Create and maintain monthly marketing calendars and campaign timelines
• Monitor analytics and campaign performance to optimize engagement and reach
• Manage videographers/photographers’ content for web/social/advertising

Social Media Management

• Manage and grow MDC’s social media presence across Instagram, Facebook, TikTok, and emerging platforms
• Create engaging photo, video, graphic, and written content that reflects the Manayunk brand
• Develop social media strategies for festivals, seasonal promotions, district campaigns, and special events
• Create and manage Meta ads and boosted campaigns
• Monitor engagement, respond to comments and messages, and foster community interaction
• Collaborate with local businesses, influencers, media partners, and community stakeholders

Brand Management

• Maintain and strengthen the Manayunk brand identity across all marketing channels and materials
• Ensure consistency in messaging, visual identity, tone, and storytelling
• Assist in developing branding strategies for district-wide campaigns, partnerships, and special events

Writing & Design

• Write, edit, and coordinate content for Manayunk Magazine, newsletters, blogs, press materials, and promotional campaigns
• Design print and digital marketing collateral, including advertisements, signage, event materials, and social media graphics
• Coordinate photography, creative assets, and editorial content
• Work with printers, photographers, videographers, designers, and media partners as needed
• Manage newsletters featuring local updates, events, and community news

Event Marketing & Promotion

• Serve as part of the Manayunk events and festivals team
• Coordinate event branding, signage, promotional campaigns, and on-site marketing support
• Assist with public relations and event communications before, during, and after events
• Support event coverage through live social media and digital storytelling

Qualifications & Desired Skills

• Bachelor’s degree in marketing, Communications, Graphic Design, Social Media Management, or a related field preferred
• Minimum of 2+ years of experience in digital marketing, branding, communications, or a related role
• Experience with event marketing, destination branding, or community-based organizations preferred
• Strong understanding of social media trends, analytics, and digital advertising
• Experience managing social media platforms and paid digital campaigns
• Proficiency in Adobe Creative Suite, Canva, Constant Contact, and content management systems
• Familiarity with WordPress, SEO, email marketing platforms, and analytics tools
• Photography, videography, video editing, and graphic design experience preferred
• Excellent writing, editing, communication, and organizational skills
• Ability to manage multiple projects, deadlines, and changing priorities in a fast-paced environment
• Strong interpersonal and collaboration skills
• Self-starter who works well independently and in team settings
• Ability to work flexible hours, including evenings and weekends during festivals and special events
• Passion for community development, events, arts, culture, and local business promotion
• Ability to represent MDC professionally and positively at all times
• This is an in-person position

Application Instructions

Candidates should submit:

• Cover letter
• Resume
• Writing samples
• Graphic design samples
• Social media samples or portfolio

Applications should be sent to info@manayunk.org.

Salary range: $50,000–$55,000

Applications must be received by Tuesday, June 23 at 5:00 PM.

Pay: $50,000.00 - $55,000.00 per year

Benefits:

• 401(k) matching
• Health insurance
• Paid time off

Work Location: In person