Bright Kids NYC Part-Time Marketing Associate

About Us

Bright Kids, BK Publications, and NYC Admissions Consulting are premier education brands providing tutoring, test prep, educational resources, and private school admissions consulting for families in NYC and nationwide. We are relaunching our business and seeking a creative, organized, and proactive marketing associate to help grow our brands and engage with parents, students, and the education community.

Position Overview

The Part-Time Marketing Associate will manage and execute day-to-day marketing activities, including social media, email campaigns, website updates, content creation, and analytics. This role is ideal for someone hands-on, organized, and creative, with a passion for education marketing.

Key Responsibilities

Social Media Management

• Manage Instagram, Facebook, and LinkedIn accounts.
• Schedule posts, stories, and reels.
• Engage with followers and relevant communities.
• Track metrics: likes, comments, shares, engagement.

Content Creation & Copywriting

• Write and design posts, newsletters, and website copy.
• Support video content creation for social media and promotions.
• Assist with educational content, guides, and resource creation.

Website & SEO Support

• Update website content across all brand sites.
• Implement basic SEO updates (meta tags, alt text, keywords).
• Monitor website analytics and suggest improvements.

Email Marketing & Lead Nurturing

• Draft and send newsletters and campaigns.
• Segment email lists and track performance.
• Coordinate messaging across channels.

Analytics & Reporting

• Compile weekly performance reports (social, email, website).
• Track metrics, analyze trends, and suggest improvements.

Administrative & Project Support

• Assist with campaign planning and special projects.
• Coordinate with designers, videographers, or freelancers as needed.

Optional Monthly Tasks: Special campaigns, promotional partnerships, long-form content creation, strategy review.

Qualifications

• 1–3 years of experience in marketing, social media, or communications.
• Strong written and verbal communication skills.
• Experience with social media platforms, email marketing, SEO, and Google Analytics.
• Creative, organized, self-motivated, able to work independently.

Preferred: Video content creation, graphic design skills (Canva, Photoshop, Figma), experience in education or tutoring marketing.

Compensation

• Part-time (~15–20 hours/week).
• Competitive hourly rate.
• Flexible schedule with potential for growth.

Job Type: Part-time

Expected hours: 15 – 20 per week

Benefits:

• Flexible schedule

Work Location: Remote