BTL Executive

* * last date to apply is May 18, 2026

BTL Executive KHI

Location: Karachi, Sindh (PK)

Position Summary

The role is responsible for managing and executing marketing activities, including in-store promotions, outdoor campaigns, and events.

Job Responsibilities

• Execution, Monitoring and follow-up with agencies regarding Mega BTL & Activation Projects for all brands
• Monitor the in-store category captain program in Key Retail Outlets of the region and define the issues for its smooth operation
• Managing and participate in maximum events to build brand equity
• Monitoring all Outdoor Media Campaigns
• Responsible for BTL activities on ground execution and back checking of outdoor media campaigns
• Regional custodian for Brand KPIs (TOM, penetration and consideration)
• Monitoring of all In-Store BTL Activities (LMT & IMT) driving customer conversion and retention
• Timely communication of Regular Event Sponsorship / Mela Sponsorship or any other key marketing opportunity
• Conduct timely Post Audit of all BTL activations and Outdoor Campaigns and report
• Promptly reporting of all Competitor activities and initiatives (Market Intel).

Experience & Qualification

• Minimum bachelor’s degree in relevant field
• Minimum 3 years of relevant work experience in Marketing BTL & Activations

Skills & Competencies

• Interpersonal and Communication Skills
• Stakeholder Management
• Negotiation Skills
• Team Player