BTL Marketing Sales Executive

Description

We are seeking a dynamic and passionate BTL Marketing Executive to join our esteemed brand in the Luxury Goods & Jewelry industry. In this pivotal role, you will be responsible for executing innovative below-the-line marketing strategies aimed at enhancing our brand's visibility and driving customer engagement in outdoor environments. You will collaborate closely with various teams, including sales, marketing, and brand management, to design and deploy impactful campaigns that resonate with our target audience. Your creativity and strategic thinking will play a crucial role in developing promotional materials, planning outdoor events, and optimizing our presence at trade shows or exhibitions. As a representative of our luxury brand, you will embody our values and communicate our brand story effectively to potential customers. The ideal candidate must possess a keen eye for detail and a strong understanding of market trends in the luxury goods sector, ensuring that every outdoor initiative reflects the high standards of our brand. If you are a results-driven professional with a passion for luxury products and a knack for creating memorable customer experiences, we would love to hear from you and welcome you to our vibrant team.

Responsibilities

• Develop and execute innovative BTL marketing strategies for outdoor campaigns.
• Plan and coordinate outdoor events, trade shows, and promotional activities.
• Collaborate with the marketing and sales teams to ensure brand alignment in all campaigns.
• Create visually captivating marketing materials and displays that appeal to our luxury customer base.
• Monitor and analyze outdoor marketing campaign performance to drive continuous improvement.
• Engage with local influencers and partners to expand brand reach and create strategic partnerships.
• Ensure that all marketing initiatives adhere to brand guidelines and reflect the luxury ethos of the company.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in BTL marketing, preferably in the luxury goods or jewelry sector.
• Proven track record of successfully executing outdoor marketing campaigns.
• Strong knowledge of market research and consumer behavior principles.
• Excellent communication and interpersonal skills to engage effectively with stakeholders.
• Creative thinking with the ability to turn ideas into actionable marketing strategies.
• Ability to work both independently and collaboratively in a fast-paced environment.

Job Types: Full-time, Permanent

Application Question(s):

• What is your visa status and validity period?
• What is your expected salary?
• Are you able to join immediately or with notice period?