Collaborate with cross-functional teams including Sales, Marketing, Aftersales, and IT to gather and document CRM requirements.
Analyze existing automotive business processes (e.g., lead management, service booking, vehicle lifecycle management, customer retention, etc.).
Define and design CRM workflows that align with automotive industry best practices.
Translate business requirements into functional specifications and user stories.
Support CRM system configuration, testing, and validation.
Act as a liaison between business stakeholders and technical teams (developers, vendors, implementation partners).
Assist in vendor selection and evaluation for CRM platforms (e.g., Salesforce, Microsoft Dynamics, etc.).
Conduct gap analysis and recommend process improvements.
Support change management and user training activities.
Ensure CRM solutions support regulatory compliance, data security, and data quality standards.