Business Analyst (Q-Commerce)

Q-Commerce Analyst

Location: Gurgaon

Experience: 1–3 years

No. of Positions: 2

Reports To: Performance Marketing & Growth Lead – (Q-Commerce & D2C)

Role Overview

You’ll support the execution of Prasuma & Meatigo’s growth strategy across Q-Commerce and D2C Channel — working on data analysis, campaign management, and reporting. This is a great role for someone analytical, detail-oriented, and excited by the intersection of data, ads, and food commerce .

Key Responsibilities

1. Data & Reporting

• Track and analyze daily offtake, inventory, and ad performance data from Blinkit, Zepto, Instamart, and other Q-Commerce platforms.
• Build and maintain reports in Excel/Google Sheets , summarizing sales, spends, and visibility outcomes.
• Identify quick wins and patterns that drive business impact.

2. Campaign Execution

• Support the setup and optimization of Q-Commerce in-platform campaigns and digital campaigns (Meta + Google) .
• Coordinate with category and marketing teams for campaign creatives, targeting, and performance tracking.
• Learn to evaluate campaign ROI, CTR, and conversion metrics.

3. Cross-Functional Coordination

• Liaise with supply and brand teams to ensure stock availability aligns with promotions .
• Work with the Growth Lead on visibility planning, festive campaigns, and reporting dashboards.

What You’ll Need to Succeed

• 1–3 years in marketing analytics, e-commerce, or digital marketing roles.
• High proficiency in Excel/Google Sheets (pivot tables, lookups, formulas).
• Strong analytical mindset with attention to detail.
• Exposure to Meta or Google Ads (even at a basic level) is a plus.
• Interest in the food, Q-Commerce, or FMCG space.
• Based in or willing to relocate to Gurgaon .

Why Join Us

• Learn and grow under a senior growth leader in a fast-moving category.
• Get exposure to both Q-Commerce and digital growth marketing .
• Be part of a team that’s redefining how India shops for premium food online.

About Prasuma & Meatigo

Prasuma is one of India’s most loved premium food brands, known for revolutionizing ready-to-eat and frozen categories with its iconic Momos, Bao Buns, and Deli Meats. With a legacy of over 30 years in delivering uncompromised quality and taste, Prasuma is now a household name across modern trade and Q-Commerce platforms.

Meatigo, our direct-to-consumer brand, brings India’s finest cold cuts, meats, and ready-to-cook products directly to customers’ doorsteps through its app and website. Together, Prasuma and Meatigo are shaping the future of convenient, high-quality food in India’s fast-growing Q-Commerce and D2C landscape.