Business Development and Marketing Specialist (digital and local)

Marketing & Business Development SpecialistMind Body Seven Institute - Brooklyn, NY (Hybrid)

Employment Structure:

• Months 1-6: 1099 Contractor (Probationary Period)
• Month 7+: Full-time W-2 Employee with Benefits

Compensation: Competitive base salary plus significant performance bonuses (10-60%+ of base), program launch bonuses

THE OPPORTUNITY

We're looking for a hands-on marketing leader and natural relationship builder to drive growth for our established Brooklyn mental health practice as we launch three major new offerings:

• Integrative Psychiatry Clinical Program - comprehensive root-cause mental health care
• Practitioner Training Program - professional education for healthcare providers
• Supplement Store - curated, evidence-based products

This isn't a typical marketing manager role. You'll oversee and write weekly emails and blogs, manage our marketing work with agencies and freelancers, attend networking events 2-4x per month, organize practice workshops, collaborate with our external marketing agency, and personally build these programs from concept to revenue.

You'll own the results. Our agency handles technical execution (SEO, paid social, PPC), but you're the strategic quarterback who writes content, builds relationships, catches errors, and drives growth. When you need help, you hire freelancers (video editors, designers, etc.). When campaigns need optimization, you collaborate with the agency to improve them.

WHAT YOU'LL DO

Content Creation & Digital Marketing (25%)

You're writing content weekly - this is hands-on work:

• Write and send weekly email campaigns that convert
• Create 3-5 social media posts per week
• Write 1-2 blog posts per week
• Craft copy for landing pages, ads, and campaigns
• Manage email list growth and social media community
• Own email marketing strategy end-to-end
• A/B test and optimize everything based on data
• Catch all errors before content goes live (you're the quality gatekeeper)

Networking & Business Development (25%)

You're naturally social and love building relationships:

• Attend 1-3 networking events per month (healthcare, wellness, professional communities)
• Organize and host 1-2 practice event per month (workshops, open houses, educational sessions)
• Build referral relationships with therapists, physicians, wellness practitioners
• Develop joint venture partnerships with complementary businesses
• Create and nurture referral source database
• Represent the practice at community and industry events
• Build strategic partnerships that drive patient acquisition
• Track referral sources and optimize partnerships

Agency Collaboration & Vendor Management (20%)

Partner with our agency - you're the strategic hub:

• Lead weekly strategy meetings with marketing agency
• Provide content you've written to support their campaigns
• Review and approve all agency deliverables before launch
• Hold agency accountable to KPIs and performance targets
• Consolidate reporting into unified dashboard for CEO
• Manage additional vendors (video editors, designers, web developers, photographers)
• Coordinate multiple contractors to execute cohesive strategy
• This is collaborative leadership - you're connecting all the pieces

Lead Generation & Quality Control (15%)

You own the results across all channels:

• Hit monthly targets for leads (digital + referral sources) and consultations
• Review all marketing materials before they go live
• Catch errors in campaigns, landing pages, forms, social posts
• Test everything - forms, buttons, links, user experience
• Track CAC, conversion rates, ROI across all channels
• Continuously improve quality - don't settle for "good enough"
• Build systems to prevent errors and optimize performance

Program Launches (10%)

Build three major programs from scratch:

• Integrative Psychiatry Program: Write launch content, network with referring providers, host educational events, collaborate with agency on paid campaigns
• Practitioner Training Program: Create marketing funnel, network at professional conferences, develop partnerships with associations, coordinate webinars
• Supplement Store

Freelancer Management (5%)

Hire help when you need it:

• Video editors for testimonials, social content, ads
• Graphic designers for marketing materials
• Photographers/videographers for events and content
• Additional copywriters for high-volume periods
• Brief clearly, review quality, ensure brand consistency

WHO YOU AREYou Have:

• 5+ years marketing/business development experience with proven results
• Strong writing skills - you create compelling emails, blogs, and social content
• Networking expertise - track record of building referral sources and partnerships
• Digital marketing chops - email, social media, content marketing, plus understanding of SEO/PPC
• 2+ years collaborating with external marketing agencies
• Event experience - comfortable organizing and attending professional events
• Obsessive attention to detail - you catch errors others miss
• Freelancer management experience (video editors, designers, copywriters)
• Track record of driving growth through both marketing AND relationships
• Experience launching new products/services/programs
• Strong project management skills - juggle multiple priorities simultaneously
• Data-driven mindset - comfortable with analytics and optimization
• Experience with email platforms (Mailchimp, Klaviyo, HubSpot), social media tools, CRM systems

You Are:

• An owner, not an employee - you take full responsibility for results
• Naturally social - comfortable at events, building genuine relationships, working a room
• An excellent writer - your content is compelling and converts
• Obsessed with quality - errors are unacceptable; you test everything
• Self-motivated - you don't need to be told what to do
• Collaborative - you partner effectively with agencies and build win-win relationships
• Driven by performance - motivated by aggressive targets and earning big bonuses
• Comfortable with ambiguity - can build systems from scratch
• Adaptable - thrive in fast-paced, rapidly changing environments
• Passionate about mental health, wellness, and improving lives
• Available for evening/weekend networking events (2-4 per month)

Nice to Have:

• Experience in mental health, functional medicine, or integrative healthcare
• Background launching online programs or professional training
• marketing degree
• Experience scaling a service-based business (especially 100%+ growth)

WHAT MAKES THIS ROLE UNIQUE

You'll be both strategic AND hands-on:

• Write content yourself, not just delegate it
• Attend networking events and build real relationships
• Collaborate with agency partners, not just manage them
• Launch programs from concept to revenue
• Build systems and processes from scratch

You'll have significant autonomy:

• Direct marketing strategy and execution
• Hire freelancers as needed
• Organize events and build partnerships
• CEO trusts you to own the results

You'll have massive upside potential:

• Base salary plus 10-100%+ quarterly/annual performance bonuses
• Launch bonuses for successful program rollouts

WHAT YOU'LL BE MEASURED ON

Marketing KPIs:

• Qualified leads per month (digital + referral)
• Booked consultations per month
• Email conversion rates and list growth
• Social media engagement and follower growth
• Blog traffic and engagement
• SEO goals reached
• Cost per acquisition (CAC)
• Marketing ROI
• Website conversion rate
• Quality score (error-free launches)

Business Development KPIs:

• Active referral relationships
• Referrals received per month
• Events organized and attended per quarter
• Joint ventures and partnerships developed
• Agency performance score

Program Launch KPIs:

• Integrative psychiatry enrollments
• Practitioner training enrollments
• Supplement store revenue
• Customer retention rate

(Specific targets set collaboratively during interview process)

COMPENSATION & BENEFITSStructure:

Months 1-6: 1099 Contractor (probationary period)

• Competitive contractor rate
• Eligible for all performance bonuses
• Evaluated at Month 3 and Month 6

Month 7+: W-2 Employee (after successful probation)

• Competitive base salary
• Full benefits package (health insurance, PTO, professional development budget, 401k retirement)
• Continued performance bonuses

Performance-Based Compensation:

Quarterly Bonuses (10-60%+ of base):

• Tier 1: Hit all base KPI targets = 10% per quarter (40% annually)
• Tier 2: Exceed targets by 25% = 25% per quarter (100% annually)
• Tier 3: Achieve 2x growth = 50% per quarter (200% annually)

Program Launch Bonuses:

• Successful program launches = additional bonuses per program
• 3 successful launches in Year 1 = significant additional compensation

Long-Term Incentives (Year 2+):

• Top performers have significant earning potential

YOUR TYPICAL WEEK

Daily:

• Create social media content
• Write/edit marketing copy
• Follow up with referral sources
• Quality check campaigns going live
• Monitor performance dashboards
• Communicate with agency and freelancers
• keep an eye on the physical office and build relationships with staff, clinicians and patients

Weekly:

• Write and send email campaign
• Post 3-5x on social media
• Write 1-2 blog posts
• Lead strategy meeting with agency
• CEO meeting on performance and strategy
• Review agency deliverables
• Nurture 5-10 referral relationships
• Quality audit of all marketing
• other

Monthly:

• Attend 2-4 networking events
• Organize 1 practice event
• Comprehensive agency performance review
• Present results and insights to CEO
• Strategic planning for next month
• Analyze profitability of programs
• Follow up with networking contacts
• other

Quarterly:

• Program launches
• In-depth agency evaluation
• Strategic planning with CEO
• Major practice events
• Bonus payout based on performance
• other

WORK SCHEDULE

Hybrid: 3 days/week in Brooklyn office, 2 days remote

Plus: Evening/weekend events as needed for networking (2-4 per month)

Probation (Months 1-6): Flexible 1099 schedule with required in-office collaboration days

Full-Time (Month 7+): Standard hybrid W-2 schedule with benefits

ABOUT US

Mind Body Seven Institute is an established mental health group practice in Brooklyn, specializing in high-quality psychiatric and psychological care. We're in an exciting growth phase, expanding beyond traditional therapy. We're looking for someone to help us build these new offerings while maintaining our reputation as a premier mental health practice.

HOW TO APPLYSubmit These 3 Things:

1. Your Resume

2. Cover Letter Addressing:

• Your content creation and digital marketing experience with specific results (METRICS!)
• Your networking and business development experience (NUMBERS - referrals, partnerships, revenue)
• Your agency collaboration experience (GROWTH PERCENTAGES achieved)
• Experience hiring/managing freelancers
• Your approach to quality control and hands-on execution
• Why you're excited about launching healthcare programs
• Your biggest win in both marketing AND business development

3. Work Samples & Examples:

• 2-3 email campaigns, blog posts, or social content you've written (with conversion rates/engagement)
• Example of successful networking/partnership initiative (results achieved)
• Example of collaborating with agency to improve results (% growth)
• Example of catching a major error before launch
• Example of launching a new product/program/service (ROI)

BONUS POINTS:

• Your 30-day plan as contractor: evaluate agency, create content, build relationships

THE BOTTOM LINE

This is an ownership role for someone who:

• Writes compelling content that converts
• Loves networking and building genuine relationships
• Collaborates effectively with agencies
• Launches programs from concept to revenue
• Catches every error and continuously improves quality
• Thrives on aggressive growth targets and performance-based pay

If you're a hands-on marketing operator who loves both digital content creation and face-to-face relationship building, and you're driven by results and substantial performance-based compensation, we want to meet you.

Mind Body Seven Institute is an equal opportunity employer committed to diversity in the workplace.

Job Type: Full-time

Pay: $20.00 - $30.00 per hour

Expected hours: 40 – 45 per week

Benefits:

• Flexible schedule

Education:

• Bachelor's (Required)

Experience:

• marketing: 5 years (Required)

Ability to Commute:

• Brooklyn, NY 11215 (Required)

Ability to Relocate:

• Brooklyn, NY 11215: Relocate before starting work (Required)

Work Location: In person