Business Development Associate

Job Title: Brand Manager

Location: Ulubari, Guwahati
Employment Type: Full-Time
Company: Guwahati Plus

About the Role

Guwahati Plus is looking for a dynamic and strategic Brand Manager to spearhead brand development, audience engagement, and market positioning efforts. The ideal candidate should bring creativity, strong communication skills, and a solid understanding of local culture and trends to elevate the Guwahati Plus brand across all platforms.

Key Responsibilities

• Develop and implement effective brand strategies to enhance visibility, reach, and audience loyalty.
• Plan and execute integrated marketing campaigns—both online and offline—to support content, events, and overall business objectives.
• Collaborate with the editorial, digital, and business teams to maintain consistent brand identity and messaging.
• Manage social media strategy, monitor engagement metrics, and optimize content for improved performance.
• Conduct market research to understand audience behavior, emerging local trends, and the competitive landscape.
• Work with partners, influencers, and local organizations for brand promotions and collaborative campaigns.
• Ensure brand consistency across all communication channels, creative assets, and promotional materials.
• Oversee the creation and production of marketing collaterals and brand assets.
• Measure campaign effectiveness and prepare regular reports with actionable insights and recommendations.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1–3 years of experience in marketing or brand management.
• Strong communication skills and solid understanding of social media.
• Good knowledge of the Guwahati market and audience.
• Ability to work independently and manage multiple tasks efficiently.

Job Types: Full-time, Permanent

Work Location: In person