Business Development Associate (BDA)

Business Development Associate (BDA) Job Description

Role Overview: The Business Development Associate (BDA) is responsible for identifying, qualifying, and initiating relationships with new potential clients and partners to drive business growth. This role is often a critical part of the sales and marketing teams, focusing on the initial stages of the sales pipeline.

Key Responsibilities:

• Market Research & Opportunity Identification: Conduct thorough market research to identify new business opportunities, target markets, industry trends, and competitor activities.
• Lead Generation & Prospecting: Generate high-quality leads through various channels, including cold calls, emails, social media, networking, and inbound lead follow-up.
• Client Engagement & Qualification: Initiate contact with potential clients, understand their business needs and pain points, and qualify them to ensure they are a good fit for the company's products/services.
• Relationship Building: Cultivate and maintain strong, long-lasting relationships with prospects and key decision-makers.
• Sales Support: Schedule and coordinate meetings, demonstrations, or presentations for senior Sales or Business Development Managers.
• Strategy & Planning: Assist in developing and implementing effective sales and business growth strategies.
• Reporting & CRM Management: Track all activities, leads, and client interactions accurately within the Customer Relationship Management (CRM) system (e.g., Salesforce, HubSpot).
• Content Support: Help prepare and present proposals, sales pitches, and other presentation materials as required.
• Networking: Represent the company at industry events, conferences, and trade shows to expand the professional network and enhance brand visibility.

Qualifications & Skills:

• Education: Bachelor's degree in Business, Marketing, or a related field (often preferred).
• Experience: Previous experience (often 1-2 years) in a sales, marketing, lead generation, or business development role is a plus.
• Communication: Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly and persuasively.
• Interpersonal Skills: Strong ability to build rapport, network, and manage relationships.
• Analytical: Ability to analyze data, evaluate market trends, and identify strategic opportunities.
• Technical Proficiency: Familiarity with CRM software (e.g., Salesforce) and Microsoft Office Suite (Word, Excel, PowerPoint).
• Drive: Highly motivated, goal-oriented, self-starter with a proactive and resilient attitude.
• Organization: Strong organizational and time management skills to handle multiple projects and prioritize effectively.

Job Types: Full-time, Part-time

Pay: ₹10,366.09 - ₹31,627.18 per month

Language:

• Tamil (Preferred)

Work Location: In person