Business Development – Digital Marketing / IT Services

Title: Business Development – Digital Marketing / IT Services

Location: Ashram road, Ahmedabad, GJ
Experience: 2–7+ Years
Industry: IT Services / Digital Marketing

About the Role

We are looking for a results-driven BD with experience in selling IT Services / CMS platforms (WordPress, WooCommerce, Magento), custom eCommerce solutions, and Digital Marketing services including SEO, PPC/Google Ads, Meta Ads, SMO, Email Marketing, and Content Marketing to international clients. The role involves end-to-end sales ownership, from lead generation and requirement analysis to proposal creation, negotiation, and deal closure.

Key Responsibilities

• Generate high-quality leads through LinkedIn outreach, email campaigns, cold calling, freelance portals (Upwork, etc.), industry databases, and online research for global markets.
• Understand client requirements for Digital Marketing services (SEO, PPC/Google Ads, Meta Ads, SMO, Content Marketing) as well as CMS and eCommerce solutions (WordPress, WooCommerce, Magento, custom development using React, Node, PHP, Laravel).
• Conduct discovery calls, analyze business goals, and recommend suitable digital marketing packages or custom web/eCommerce solutions.
• Prepare and present proposals, SOWs, pricing models, and solution pitches, collaborating with internal technical and marketing teams.
• Manage the complete sales cycle independently, including negotiations, deal closure, and achieving revenue targets.
• Build and maintain long-term client relationships, identify upsell/cross-sell opportunities, and support smooth client onboarding.
• Update CRM and sales pipeline, stay updated with market trends, and contribute to overall sales strategy improvement.

Required Skills & Experience

• 2–7+ years of international sales experience in Digital Marketing services / IT sales (CMS & eCommerce development)
• Strong understanding of SEO, SMO, PPC/Google Ads, Meta/LinkedIn Ads, content marketing, WordPress, WooCommerce, Magento 2 & custom development stack.
• Excellent written and verbal communication skills.
• Experience using CRM tools (HubSpot, Zoho CRM, Pipedrive).
• Proven ability to meet sales targets and manage full sales cycles independently.
• Strong negotiation, presentation, and objection-handling skills.

Key Performance Indicators (KPIs)

• Lead-to-proposal and proposal-to-closure conversion rates
• Monthly & quarterly revenue targets
• Client retention and upselling success
• Activity metrics (calls, emails, meetings, proposals)

Education

• MBA in Marketing preferred (not mandatory)
• Bachelor’s degree with strong sales background
• Bachelor’s / Master from Tech Background

Job Types: Full-time, Permanent

Work Location: In person