Business Development Lead Generation - Events & Exhibitions

Job Title: Office Lead Generator / Meeting Acquisition Specialist

Location: Dubai office

Reports to: Senior Sales Manager

Employment Type: Full-Time

About the Role

We are seeking a highly organized, persuasive, and motivated Lead Generator / Meeting Acquisition Specialist within the Exhibitions and Events Industry to support our senior sales executives in driving new business opportunities. The ideal candidate will have a refined communication style, a strategic mindset, and the ability to engage decision-makers across industries to secure qualified meetings and partnerships.

This role sits at the intersection of research, communication, and relationship-building, ensuring our senior team’s calendars are filled with valuable, well-qualified meetings that convert into long-term clients.

Key Responsibilities

• Conduct strategic research to identify and qualify new leads across target sectors and geographies.

• Initiate outreach via email, LinkedIn, and phone to introduce the company’s offerings and secure high-value meetings for senior sales executives.

• Manage CRM systems and maintain an up-to-date pipeline of prospects, contacts, and meeting outcomes.

• Coordinate and schedule meetings, ensuring all relevant materials and briefing notes are prepared for the sales team.

• Collaborate closely with marketing to align outreach efforts with campaigns and content.

• Track and report key metrics, including meeting acquisition rates, lead quality, and conversion outcomes.

• Maintain a professional, polished brand tone in all external communications, representing the company’s values and service excellence.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, Communications, or related field.

• 2+ years of experience in lead generation, appointment setting, or B2B business development (preferably in a high-end or professional services environment).

• Proven success in reaching out to senior decision-makers and securing qualified meetings.

• Strong written and verbal communication skills in English; Arabic is a plus.

• Comfortable working with CRM tools (Zoho, HubSpot, Salesforce) and outreach platforms (e.g. LinkedIn Sales Navigator).

• Excellent organizational skills, attention to detail, and follow-through.

Ideal Profile

• Confident, articulate, and able to communicate with senior executives globally.

• Driven by results and motivated by the challenge of opening doors.

• Comfortable in a fast-paced, high-performance environment.

• Demonstrates initiative, persistence, and discretion in managing relationships.

What We Offer

• Competitive salary with performance-based bonuses.

• Exposure to high-level business development and international clients.

• Mentorship from senior sales leaders.

• Growth opportunities within a dynamic, expanding company.

Job Types: Full-time, Permanent

Pay: AED5,000.00 - AED7,000.00 per month