Business Development Manager, Sorbunu

Sorbunu is a next-generation digital research platform built by Denebunu , Turkey and the UK’s leading user-generated content and consumer insight company. Denebunu empowers global brands with the real-time behavioral insights of 4M+ consumers while helping millions make better purchasing decisions every day.

Leveraging Denebunu’s rich first-party data ecosystem and cutting-edge targeting technology, Sorbunu enables brands to run fast, scalable, and insight-driven research . From rapid surveys to brand tracking and concept testing, Sorbunu provides a modern, fully digital way to understand consumers at scale.

Founded in 2016 and headquartered in Istanbul and London, Denebunu is recognized among LinkedIn’s Top 10 Startups in Turkey (2022) — and continues to grow with innovative products like Sorbunu.

This is a full-time, hybrid role based in our Istanbul office. We believe collaboration happens best in person, and the Business Development Manager will be a visible and active presence across the organization.

The Role: Business Development Manager, Sorbunu

As the Business Development Manager for Sorbunu , you will take a leading role in driving client acquisition, building strategic partnerships, and delivering research solutions that help brands deeply understand their consumers.

This is a hybrid strategic + operational role , blending business development, research-driven thinking, product collaboration, and marketing support. You will shape how Sorbunu grows in the market while also influencing how the product evolves.

Key Responsibilities

1) Business Development & Client Acquisition

• Own and manage the full B2B sales pipeline
• Identify, engage, and close new client opportunities
• Prepare tailored product proposals aligned with client insight needs
• Lead client meetings, demo sessions, workshops, and proposal presentations
• Identify upsell and cross-sell opportunities across the Denebunu ecosystem
• Build strong long-term relationships and act as a trusted partner for clients

2) Research-Driven Client Solutions

• Understand client objectives and translate them into actionable research plans
• Develop research briefs, frameworks, and survey structures
• Collaborate with internal teams to ensure smooth project execution
• Analyze results and present insight-driven recommendations
• Support clients in turning insights into decisions

3) Product Collaboration

• Identify product needs based on market demand and client feedback
• Prepare product requirement briefs and contribute to feature prioritization
• Work closely with the software team to monitor development progress
• Contribute to user experience improvements and product roadmap definition

4) Marketing & Brand Building

• Support marketing and communication strategies across channels
• Contribute to LinkedIn content, case studies, and insight-led storytelling
• Help build Sorbunu’s market presence and brand positioning

Required Skills & Qualifications

• Strong background in business development, client management, or B2B sales
• Solid understanding of research design, questionnaire writing, and digital research methodologies
• Excellent communication, negotiation, and presentation skills
• Analytical mindset with the ability to turn data into insights
• Experience working with product and technical teams
• Familiarity with marketing communication and content creation
• Preferably experience in SaaS, research, marketing, or technology-driven companies

What We’re Looking For

• A motivated, strategic, and relationship-driven professional
• Strong storyteller with excellent presentation skills
• Curious, analytical, and comfortable working across disciplines
• Proactive and self-driven, with strong ownership mentality
• Excited to help shape Sorbunu’s growth and market footprint

Why Join Sorbunu?

• Be part of Denebunu’s expanding ecosystem shaping the future of consumer insights
• Influence both commercial strategy and product development
• Cross-functional exposure across research, product, tech, and marketing
• A collaborative, ambitious, and innovative team culture
• Significant growth opportunities as Sorbunu scales

What we offer

• Exceptional care package – Meal vouchers, comprehensive health insurance, mobile phone support, and wellbeing initiatives
• Creative, modern office in the heart of Istanbul — full-time, in-person work environment with a collaborative team spirit
• Daily product discovery – Try, discover, and share samples from beloved brands
• Big dreams, meaningful work – Work alongside passionate people who are building something remarkable

Ready to Join Us?

If this sounds like your kind of role, we’d love to hear from you!

📩 Apply with your CV and tell us why you’re a great fit.