Description:

Business Development & Marketing Manager

Location: Newport Beach, CA, In Person
Total Compensation: Up to $200,000/year

• Base Salary: $120,000/year
• Bonus: Up to $80,000/year (paid quarterly)

Position Overview

We are seeking a high-performing Business Development & Marketing Manager to lead our growth, sales, and digital marketing initiatives. This leader will be responsible for expanding referral networks, driving lead generation, strengthening our online presence, and increasing admissions through strategic marketing and outreach efforts.

This position requires a strong blend of business development, sales strategy, digital marketing expertise, and community relationship-building within the behavioral health and healthcare sectors.

Key Responsibilities

Business Development & Sales Growth

• Develop and execute strategies to increase referral partnerships, admissions, and market reach.
• Build and maintain strong relationships with detox centers, psychiatric hospitals, inpatient facilities, medical groups, and community partners.
• Identify, pitch, and secure new partnership opportunities to drive consistent growth.

Digital Marketing & Lead Generation

• Oversee and optimize online marketing initiatives including:
  • Paid advertising (Google Ads, social media ads)
  • SEO and website optimization
  • Organic + paid social media campaigns
  • Email marketing
  • Content strategy
• Drive measurable lead-generation campaigns targeting prospective clients, families, and referral sources.
• Monitor digital metrics and analytics to ensure high ROI on all marketing efforts.

Marketing Strategy & Brand Development

• Develop comprehensive marketing plans that align with organizational goals.
• Strengthen brand presence across all channels, ensuring clear communication of our mission, values, and clinical excellence.
• Enhance visibility in the behavioral health market through consistent and impactful messaging.

Outreach & Community Engagement

• Lead in-person outreach, presentations, and community engagement events.
• Represent the company at networking events, conferences, and meetings.
• Train, support, and oversee outreach and marketing team members.

Cross-Department Collaboration

• Partner closely with Executive Leadership, Admissions, and Clinical teams to align marketing and sales strategies with operational capabilities.
• Provide weekly and quarterly performance reports on referral trends, digital campaigns, and outreach activity.

Qualifications

• 5+ years of experience in business development, marketing, or sales leadership—preferably in behavioral health, addiction treatment, or healthcare.
• Strong track record in digital marketing, online lead generation, and campaign management.
• Established network within inpatient psychiatric or detox facilities is highly preferred.
• Proficiency in CRM systems, marketing analytics, and online advertising tools.
• Excellent interpersonal, communication, and partnership-building skills.
• Self-driven, strategic thinker with the ability to thrive in a fast-paced, growth-oriented environment.

Requirements:

Qualifications

• 5+ years of experience in business development, marketing, or sales leadership—preferably in behavioral health, addiction treatment, or healthcare.
• Strong track record in digital marketing, online lead generation, and campaign management.
• Established network within inpatient psychiatric or detox facilities is highly preferred.
• Proficiency in CRM systems, marketing analytics, and online advertising tools.
• Excellent interpersonal, communication, and partnership-building skills.
• Self-driven, strategic thinker with the ability to thrive in a fast-paced, growth-oriented environment.