Business Development & Marketing Specialist

Are you ...

• An experienced sales professional wanting to improve your work/life balance?
• Able to combine technical know-how with marketing and sales expertise?
• Eager to grow revenue while advancing BBB’s purpose of building trust in the marketplace?
• Interested in strengths-based employee development?

If so, Better Business Bureau may just be the place for you to thrive.

As the Business Development & Marketing Specialist at the Better Business Bureau (BBB), you will play a hands-on role in driving revenue growth and strengthening BBB’s impact in the St. Louis market. Reporting to the Director of Business Development, this role is responsible for developing and executing non-dues revenue strategies, overseeing advertising and sponsorship programs, and supporting long-term website and digital marketing initiatives. The Business Development & Marketing Specialist serves as a trusted partner to Accredited Businesses and stakeholders, manages key revenue programs and vendor relationships, and drives initiatives that advance BBB’s mission while meeting financial goals. You will normally work 37.5 hours per week in our hybrid work environment - both from home and at the St. Louis BBB office.

BBB is a purpose-driven, nonprofit organization dedicated to advancing an ethical marketplace where buyers and sellers trust each other. We’re more than one hundred-years old with a start-up attitude.

Here is what you’ll do:

o Collaborate with key stakeholders to develop and execute BBB’s long-term non-dues revenue strategy in St. Louis.

• Meet all revenue expectations for BBB’s non-dues revenue programs in the St. Louis market.
• Oversee and manage the following programs:
  • Search engine marketing (SES and SES+)
  • Torch Partnership ads
  • Participant invoicing
  • Account setup and management
• Monitor Key reports to ensure timely payments
• Use Monday.com SES/SES+ Boards for project management
• Provide account management support to accredited advertisers to retain and expand advertising revenue.
• Ensure smooth onboarding of new advertising accounts by coordinating with BBB staff and ad agencies.
• Track and share monthly impression data for performance monitoring.
• Work closely with the Communications team to implement branding and marketing strategies that drive revenue.
• Generate AB prospect lists to share with MarCom
• Monitor revenue and expense budgets, implementing strategies to meet financial goals.
• Optimize vendor relationships to enhance program cost-effectiveness.
• Maintain a deep understanding of BBB’s mission, vision, and its impact on business development and marketing efforts, while also understanding the needs of our primary customers—Accredited Businesses, charities, consumers, and staff—to effectively serve and support them.
• Communicate effectively with Accredited Businesses, consumers, and BBB staff to ensure clarity and positive engagement.
• Foster a positive departmental climate, motivate staff, and support daily operations.
• Implement a self-development plan to enhance technical knowledge, organizational skills, and effectiveness.
• Stay up to date with industry trends and innovations in digital advertising and business development.
• Utilize non-dues collaborative space via BBB Central

Here is what will help you be successful:

• Demonstrates determination, integrity, empathy, perseverance, and patience.
• Comfortable tracking metrics, analyzing performance, and adjusting strategies to meet financial goals.
• Experience in digital advertising sales preferred.
• Understanding of Google Analytics and ability to communicate insights to BBB stakeholders.
• Proven ability to leverage new technologies and methodologies to generate revenue.
• Sales experience preferred.
• Strong collaboration and partnership-building skills.
• Excellent verbal and written communication.
• Project management and interpersonal skills, with the ability to work with diverse teams.
• Ability to thrive in a fast-paced, multi-tasking environment.
• Strong organizational skills, with the ability to prioritize and manage multiple tasks.
• Proactive problem-solving and self-management.
• Creativity and innovation in meeting challenging deadlines.
• Proficiency in Microsoft Office Suite.
• Effective in both remote and in-office environments.

Education:

• Bachelor’s degree in a related field preferred.

Benefits & Compensation:

• 37.5 hours per week Monday – Friday hybrid work schedule
• Health, dental, vision insurance options
• Paid life insurance and long-term disability insurance
• 401(k) with company match
• Paid Time Off (PTO)
• Career development resources and assistance
• Flexible spending account
• Parental leave
• Free fitness center
• Employee assistance program
• BBB’s downtown location with paid in-building parking or transportation pass
• Generous commission and bonus structure designed to reward performance and revenue growth. Total annual compensation has the potential to exceed $60,000.

At BBB, we strive to create an inclusive environment that provides all team members with the opportunity to thrive. We foster a culture in which our differences are celebrated; our differences are what makes us a better business! We are proud to be an equal employment opportunity employer and will not discriminate based on race, color, gender, gender identity, religion, sexual orientation, national origin, age, marital status, disability status, citizenship status, veteran status, or any other characteristic prohibited by local, state, or federal law.