Business Head – Egypt

Role Overview

The Business Head / Country Head – Egypt will be responsible for establishing and growing CG’s FMCG business in the region. This role demands a commercially sharp, entrepreneurial leader with deep FMCG market exposure, strong P&L leadership, and proven experience in launching and expanding consumer brands in Egypt.

Key Responsibilities

Market Entry & Growth Strategy

• Lead the establishment and expansion of CG’s FMCG business in Egypt.
• Develop market entry plans, route-to-market strategies, and long-term commercial roadmaps.
• Identify category opportunities within Foods, Beverages, Snacks, Personal Care, and other FMCG verticals.
  
  

Sales, Distribution & Channel Development

• Build and manage a robust distribution network (modern trade, general trade, wholesale, HORECA, etc.).
• Develop strong partnerships with distributors, retailers, and trade partners.
• Drive GTM execution, trade marketing, and availability across priority channels.
  
  

Brand & Marketing Leadership

• Partner with marketing teams to localize brand strategies for Egypt’s consumer landscape.
• Oversee consumer activation, pricing strategy, promotions, and market penetration programs.
• Monitor brand performance and competitive intelligence to optimize market share.
  
  

P&L & Operational Leadership

• Full responsibility for Egypt P&L, financial sustainability, budgeting, and forecasting.
• Oversee supply chain alignment, inventory planning, and demand forecasting.
• Ensure compliance with Egyptian regulatory requirements in food and FMCG categories.
  
  

Team & Organizational Development

• Build and lead high-performing commercial, operations, and support teams.
• Foster a culture of performance, agility, and strong ownership.
• Drive capability building, leadership development, and operational empowerment.
  
  

Stakeholder & External Relations

• Represent CG with government bodies, industry associations, regulatory authorities, and key commercial partners.
• Promote CG’s credibility and brand presence in the Egypt FMCG ecosystem.
  
  

Qualifications & Experience

• 15+ years of experience in FMCG, with at least 5 years in senior leadership roles (Country Manager, Business Unit Head, Commercial Director, etc.).
• Proven experience in launching or scaling FMCG brands in Egypt.
• Strong expertise in sales, distribution, trade marketing, and category growth.
• Demonstrated success in managing full P&L for a country or large business unit.
• Deep understanding of Egypt’s FMCG consumer behavior, trade dynamics, and regulatory frameworks.
• Excellent leadership, cross-functional management, and stakeholder engagement skills.
• Master’s degree required.