Business support & marketing specialist

Job Overview
We are seeking a dynamic and detail-oriented Business Support Specialist to join our team. This role is essential in providing comprehensive support across various business functions, particularly in marketing and operations. The ideal candidate will possess a strong understanding of digital marketing strategies and tools, enabling them to contribute effectively to our business goals.

Responsibilities

• Assist in the development and execution of multichannel marketing strategies, including SEO, social media marketing, and email marketing campaigns.
• Collaborate with the marketing team to create compelling content for various platforms, utilizing skills in copywriting and content marketing.
• Manage advertising sales initiatives across digital and print channels, ensuring alignment with overall business objectives.
• Utilize Adobe Creative Suite to design engaging visuals that enhance marketing efforts.
• Conduct market research to identify trends and opportunities within B2B and e-commerce sectors.
• Implement marketing automation tools to streamline processes and improve efficiency.
• Analyze campaign performance using Google Analytics and other analytics tools to drive data-informed decisions.
• Support product management efforts by coordinating with cross-functional teams on product launches and promotional activities.
• Maintain the company website using WordPress, ensuring content is up-to-date and optimized for search engines.
• Assist in budgeting processes related to marketing initiatives, tracking expenditures against planned budgets.

Skills

• Proficiency in SEO, digital marketing, and performance marketing techniques.
• Experience with social media marketing strategies across various platforms including Facebook Advertising.
• Strong knowledge of multichannel marketing approaches and advertising sales tactics.
• Familiarity with Adobe Creative Suite for design purposes.
• Understanding of content marketing principles and copywriting best practices.
• Experience with B2B marketing strategies and e-commerce platforms.
• Competence in using marketing automation tools for campaign management.
• Strong analytical skills with experience in Google Analytics for performance tracking.
• Knowledge of HTML for basic website management tasks within WordPress.
• Excellent research skills to support market analysis initiatives. Join us as we strive to enhance our business operations through innovative support strategies!

Job Types: Full-time, Part-time

Pay: $23.24 - $27.98 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Apopka, FL 32703