Business Systems and Lifecycle Manager

Our Why

Ability Chiro is a purpose-driven chiropractic organization focused on awakening the body’s innate ability to heal, regulate, and repair itself.

We are part of a growing family of wellness brands that also includes Brain Balance and IllumInnate. While each brand serves a distinct audience, they share a common philosophy: empowering people to live healthier, more connected lives through clarity, consistency, and intentional systems.

As we scale, we are building shared digital infrastructure, lifecycle systems, and intelligent automation that allow our brands to grow without losing the human experience at the center of what we do.

The Role

The Lifecycle Systems & Automation Manager owns the centralized CRM, automation, lifecycle, and reporting systems that power patient and client engagement across Ability Chiro, Brain Balance, and IllumInnate.

This is not a traditional marketing role nor solely an IT helpdesk role.

This role sits at the intersection of systems thinking, automation, data, human behavior, and practical AI-enabled tools.

You will design, build, and continuously improve the systems that connect:

Website → Lead → Patient/Client → Long-Term Advocate
Strategy → Automation → Measurement → Insight → Improvement

What You’ll Own

CRM & Automation Infrastructure

• Build, manage, and optimize CRM platforms (GoHighLevel, HubSpot, or similar)
• Design and maintain lifecycle automations, including:
• Welcome & onboarding
• Post-visit or post-session follow-ups
• Nurture & education sequences
• Re-engagement & reactivation
• Review and feedback requests
• Maintain clean data structures, tagging logic, pipelines, and segmentation across brands
• Integrate CRM with external tools, vendors, and platforms
• Identify opportunities to enhance workflows using AI-assisted automation, logic, or decision-support tools when they create real value

Retention, Referral & Lifecycle Programs

• Own email and SMS calendars, segmentation, and personalization across brands
• Build and manage scalable referral systems adaptable to each brand
• Own reactivation and retention workflows
• Manage review generation and reputation management tools
• Track and report retention KPIs:
• Repeat visit or session rate
• Referral growth
• Engagement trends
• Churn risk signals
• Use data patterns (and AI-supported insights when helpful) to identify retention opportunities earlier

Digital, Tracking & Attribution Systems

• Manage website updates and landing page builds (Squarespace or WordPress)
• Connect websites, landing pages, and CRM workflows
• Implement and maintain tracking pixels and analytics integrations
• Ensure accurate attribution and clean data flow across platforms and brands

Reporting, Insight & Optimization

• Build dashboards that provide leadership with clear visibility
• Translate data into concise, actionable insights
• Monitor system performance and outcomes across brands
• Identify improvement opportunities through analysis and testing
• Support leadership in understanding what the data is signaling — not just what it shows

Who You Are

You are a systems builder with curiosity.

You don’t need to be an AI expert — but you are interested in learning how modern tools can reduce friction, improve clarity, and scale impact.

You enjoy:

• Designing systems
• Automating processes
• Solving flow problems
• Making tools talk to each other
• Improving experiences through structure and insight

You are:

• Highly organized and detail-oriented
• Tech-savvy across CRM, automation, and analytics tools
• Comfortable working across data, messaging, and systems
• Proactive, adaptable, and solutions-oriented
• Mission-aligned with wellness, empowerment, and growth

Experience & Skills

Required:

• Experience building automated workflows from scratch
• Strong with email and SMS platforms
• Comfortable with data, reporting, and dashboards

Strong Bonus:

• GoHighLevel or HubSpot experience
• Zapier, Make, or native integrations
• Website or landing page builders
• Pixel tracking & analytics
• Experience using AI-enabled tools to improve workflows, reporting, or operations
• Healthcare, wellness, or multi-location experience

Why This Role Matters

Your work will:

• Increase retention and engagement
• Drive referrals organically
• Reduce operational friction
• Protect doctors, clinicians, and leaders
• Strengthen consistency across brands
• Help Ability Chiro, Brain Balance, and IllumInnate scale intelligently — without chaos

This is a role for someone who wants their work to matter, and who sees systems, automation, and emerging AI as tools to amplify human impact — not replace it.

Pay: $55,000.00 - $60,000.00 per year

Work Location: In person