Buying & Marketing Director

About the Role

As part of our growing organizational structure, we are seeking an experienced Buying & Marketing Director who will lead our buying, category management, and marketing operations. This role will play a key part in strengthening our brand value, enhancing our product portfolio, and supporting sustainable growth across all sales channels.

Key Qualifications

• Bachelor’s degree in a relevant field,
• Minimum 15 years of experience in buying, category management, and marketing,
• Advanced command of English,
• Strong background in strategic buying, cost management, and supplier relationship management,
• Requirement for negotiation experience with large international FMCG manufacturers,
• Knowledge of Own Brand (Private Label/RB) product management and production processes,
• Preferably experienced in CRM and E-commerce operations.

Core Responsibilities

Buying & Category Management

• Develop short- and long-term category strategies,
• Set sales targets, plan budgets & drive profitability,
• Strengthening product and brand portfolio performance,
• Manage relationships with local & international suppliers and manufacturers,
• Optimize buying processes and ensure cost control,
• Track market trends and drive innovation,
• Develop planogram strategies to improve customer experience,
• Provide regular commercial insights and updates as a member of the Executive Board.

Marketing Management

• Develop marketing & communication strategies,
• Lead E-commerce & CRM strategy development,
• Oversee advertising, communication & promotional activities,
• Plan integrated marketing efforts to boost brand awareness,
• Drive campaign and promotional strategies.

Rossmann Brands (RB) Management

• Lead branding & pricing strategies for RB products,
• Oversee local production processes,
• Manage sales, profitability & availability KPIs,
• Ensure smooth execution of import operations.

Leadership

• Build an efficient team structure & ensure operational excellence,
• Align projects with company strategy,
• Manage buying & marketing budgets,
• Motivate and engage the team in line with company values,
• Act as a key liaison between the Executive Board and the team,
• Oversee performance and development plans.