Byredo Retail Manager

Sales Generation

• Analyze sales reports and data to determine business needs and set forward-looking, opportunity-driven strategies.
• Set individual sales and business objectives aligned with each store’s needs and goals.
• Ensure teams maintain constant client communication through clienteling and CRM, actively building a quality, segmented database to increase sales, loyalty and long-term client value.
• Collaborate with Marketing to deliver market-relevant initiatives that drive traffic, conversion and engagement.
• Stay up to date on market trends and competitor activity, sharing insights with teams.
• Identify and lead business opportunities beyond day-to-day operations to support sustained regional growth.

Strategic Leadership & Business Development

• Drive retail as a strategic pillar of brand development, aligning commercial performance with brand positioning.
• Contribute to business planning and decision-making using insights from performance, client behavior and market dynamics.
• Identify opportunities to expand across existing stores, new locations and formats.
• Shape the evolution of clienteling, CRM, retail experience and flagship positioning across the region.
• Provide clear, structured insights and recommendations to support strategic decisions.

Profitability

• Manage and control profitability across stores and region, ensuring gross margin and EBITDA targets are met while identifying opportunities to optimize performance and cost base.

Customer Service

• Lead the delivery of a best-in-class luxury client experience, ensuring differentiation and emotional engagement.
• Lead by example with an active presence on the sales floor.
• Ensure flagship stores act as benchmark environments for service excellence across the network.
• Maintain consistently elevated service standards, including fragrance profiling, evolving with client expectations and brand positioning.
• Empower teams to make customer-focused decisions aligned with company values.

People Management

• Build and develop high-performing teams with strong Store Manager leadership.
• Develop future leaders to ensure a sustainable succession pipeline.
• Drive a performance culture based on clear expectations, accountability and continuous development.
• Manage HR issues effectively in line with policies, partnering with HR and the Regional Brand Director as needed.
• Conduct performance reviews to identify strengths and development needs.

Merchandising & Visual Standards

• Implement and maintain merchandising and visual guidelines to the highest standards.
• Ensure displays, windows and presentation align with campaign guidelines, supporting brand storytelling and client experience.
• Partner with In-store, VM teams and Store Managers to ensure appropriate assortment and communicate inventory needs.
• Identify and communicate product concerns in a timely manner.

Operations

• Ensure all operational standards are maintained at all times in line with company policies and procedures.
• Oversee key operational areas including stock management, scheduling, loss prevention and store compliance, ensuring efficiency, accuracy and minimal disruption to commercial performance.
• Act as a coordinator between store network and back-office for smooth execution of activities.