ARWAJ TECH is seeking a results-driven and analytical Campaign Executive to plan, execute, and optimize paid advertising campaigns across Meta platforms (Facebook & Instagram). The ideal candidate will be responsible for driving lead generation, brand awareness, and revenue growth through data-driven campaign strategies.
Key Responsibilities:
- Plan, create, and manage paid campaigns on Facebook and Instagram
- Develop campaign strategies aligned with marketing and business objectives
- Conduct audience research and build custom & lookalike audiences
- Perform A/B testing for creatives, copy, and targeting
- Monitor campaign performance and optimize for CTR, CPC, CPL, and ROAS
- Manage advertising budgets efficiently
- Generate weekly/monthly performance reports
- Coordinate with graphic designers and content teams for ad creatives
- Track conversion events using Meta Pixel & Conversion API
- Stay updated with Meta advertising policies and algorithm changes
Requirements:
- At least 6Months- 1 year experience, with IT/service industry experience being an advantage.
- Experience with Meta Ads (FB & Instagram paid Ads).
- Knowledge about TikTok Ads
- Proficiency in email marketing.
- Hands-on experience with ManyChat and Automation tools is preferred.
- Excellent content and creative writing skills for diverse marketing materials.
- Good knowledge of using social media for marketing/business.
- Persistent, hardworking, and passionate about making change and adding value.
- Must be creative, optimistic, and result-oriented.
- Presentable and able to attend marketing meetings with clients.
- BBA / MBA / MS in Marketing or a related field.
Location: PECHS, BLK 6
Timings: 09AM to 5:30PM
Job Type: Full-time
Pay: Rs30,000.00 - Rs55,000.00 per month
Application Question(s):
- Are you OK for Onsite Morning job at Shahra e Faisal Karachi?
- Mention current salary
- Have you run Paid Campaigns on META for local SERVICE Based Clients? If yes Please mention 2-3 Clients Name
Work Location: In person