Campaign Executive (Facebook & Instagram)

ARWAJ TECH is seeking a results-driven and analytical Campaign Executive to plan, execute, and optimize paid advertising campaigns across Meta platforms (Facebook & Instagram). The ideal candidate will be responsible for driving lead generation, brand awareness, and revenue growth through data-driven campaign strategies.

Key Responsibilities:

• Plan, create, and manage paid campaigns on Facebook and Instagram
• Develop campaign strategies aligned with marketing and business objectives
• Conduct audience research and build custom & lookalike audiences
• Perform A/B testing for creatives, copy, and targeting
• Monitor campaign performance and optimize for CTR, CPC, CPL, and ROAS
• Manage advertising budgets efficiently
• Generate weekly/monthly performance reports
• Coordinate with graphic designers and content teams for ad creatives
• Track conversion events using Meta Pixel & Conversion API
• Stay updated with Meta advertising policies and algorithm changes

Requirements:

• At least 6Months- 1 year experience, with IT/service industry experience being an advantage.
• Experience with Meta Ads (FB & Instagram paid Ads).
• Knowledge about TikTok Ads
• Proficiency in email marketing.
• Hands-on experience with ManyChat and Automation tools is preferred.
• Excellent content and creative writing skills for diverse marketing materials.
• Good knowledge of using social media for marketing/business.
• Persistent, hardworking, and passionate about making change and adding value.
• Must be creative, optimistic, and result-oriented.
• Presentable and able to attend marketing meetings with clients.
• BBA / MBA / MS in Marketing or a related field.

Location: PECHS, BLK 6
Timings: 09AM to 5:30PM

Job Type: Full-time

Pay: Rs30,000.00 - Rs55,000.00 per month

Application Question(s):

• Are you OK for Onsite Morning job at Shahra e Faisal Karachi?
• Mention current salary
• Have you run Paid Campaigns on META for local SERVICE Based Clients? If yes Please mention 2-3 Clients Name

Work Location: In person