Campaign Marketing Specialist

Job Summary
We are seeking a dynamic and results-driven Campaign Marketing Specialist to elevate our brand presence through innovative digital marketing strategies. In this role, you will develop, execute, and optimize multi-channel marketing campaigns that engage target audiences, drive conversions, and boost overall performance. Your expertise in SEO, social media marketing, content creation, and marketing automation will be essential to delivering impactful campaigns that align with our business goals. Join us to craft compelling narratives and leverage cutting-edge tools to make a measurable difference in our marketing efforts!

Duties

• Plan, implement, and manage integrated marketing campaigns across digital platforms including social media, email, SEM (Search Engine Marketing), and display advertising.
• Utilize SEO tools and perform keyword research to enhance organic search visibility and improve website ranking.
• Optimize campaign performance through conversion rate optimization techniques and analytics-driven insights.
• Create engaging content for various channels using copywriting skills and graphic design tools like Adobe Photoshop and Adobe Creative Suite.
• Manage paid advertising campaigns on platforms such as Google Ads (Google AdWords), Facebook Advertising, and other social media channels to maximize ROI.
• Maintain and update content management systems like WordPress and ensure website content aligns with SEO best practices.
• Analyze campaign metrics using Google Analytics, SQL, and other analytics tools to measure success and inform future strategies.
• Collaborate with cross-functional teams including sales, design, and product management to ensure cohesive messaging across all marketing initiatives.
• Stay current with digital marketing trends, SEM strategies, and emerging technologies to continuously refine campaign tactics.

Requirements

• Proven experience in digital marketing roles with a focus on campaign management, SEO, SEM, or performance marketing.
• Proficiency with SEO tools, Google Analytics, Google Ads (Google AdWords), Facebook Advertising, and marketing automation platforms.
• Strong knowledge of HTML, CSS, JavaScript, SQL for website optimization and data analysis purposes.
• Skilled in content creation—including copywriting—and graphic design using Adobe Photoshop or Adobe Creative Suite.
• Experience managing social media marketing campaigns across multiple platforms such as Facebook, LinkedIn, Twitter, or Instagram.
• Familiarity with content management systems like WordPress or similar platforms.
• Ability to analyze data effectively to optimize campaigns for conversions and ROI.
• Excellent communication skills with the ability to craft compelling messages tailored for B2B (business-to-business) audiences.
• Knowledge of e-commerce platforms and digital advertising strategies is a plus. Join us as a Campaign Marketing Specialist if you’re passionate about leveraging the latest digital tools to craft impactful campaigns that resonate with audiences worldwide!

Pay: $17.00 - $18.00 per hour

Work Location: In person