Campaign Specialist

Job Summary:

We are looking for a detail-oriented and results-driven Campaign Specialist to manage, execute, and optimize bulk messaging campaigns across RCS, WhatsApp, and SMS channels. The ideal candidate will handle end-to-end campaign planning, audience segmentation, message creation, delivery management, and performance tracking to ensure maximum reach and engagement.

Key Responsibilities:

• Plan and execute bulk messaging campaigns across RCS, WhatsApp, and SMS platforms.
• Coordinate with internal teams for campaign content, creatives, and approval.
• Manage message templates, broadcast lists, and platform dashboards (like Gupshup, Kaleyra, Twilio, etc.).
• Conduct A/B testing to improve engagement and conversion rates.
• Monitor campaign performance metrics (delivery, open, click, and response rates).
• Work with CRM and automation tools for lead nurturing and re-engagement campaigns.
• Ensure all campaigns comply with TRAI, DLT, and data privacy regulations.
• Generate daily, weekly, and monthly reports to evaluate campaign success.
• Suggest and implement strategies to enhance communication efficiency and user engagement.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 1–3 years of experience in digital marketing or bulk messaging campaign management.
• Hands-on experience with WhatsApp Business API, RCS platforms, and SMS gateways.
• Strong understanding of marketing automation and CRM systems.
• Excellent analytical, communication, and coordination skills.
• Ability to multitask and meet tight deadlines.
• Basic knowledge of Google Sheets/Excel for reporting and data analysis.

Preferred Qualifications:

• Experience in fintech, telecom, or performance marketing.
• Knowledge of DLT registration process and sender ID management.
• Familiarity with tools like Gupshup, Infobip, Kaleyra, Twilio, or MessageBird.

Key Attributes:

• Detail-oriented and data-driven.
• Strong team player with ownership mindset.
• Adaptable to fast-paced environments.
• Creative in designing campaign flows and engagement strategies.

Job Type: Full-time

Pay: ₹7,000.00 - ₹18,000.00 per month

Work Location: In person