Campaign Strategist

Description:

First Page Sage is the thought leader in SEO, is at the cutting edge of AIO (AI Optimization), and now is extending its focus to other digital marketing avenues. We help clients to achieve their goals by creating impactful, lasting digital marketing strategies for them. We’re looking for a candidate who has excellent listening and empathy skills, and the creativity to design a strategy that truly reflects each unique client’s needs.

What’s in it for you:

• Future-proof your career. You will gain skills here that you can use in the modern workplace. All our team members learn to use AI in powerful ways.
• Work with other brilliant people. You will have the pleasure of being part of a true team that you can count on for support and inspiration.
• Become a forever student. Get mentored directly by our CEO and COO, developing an understanding of the business world from the highest level. Never stop learning, questioning, and innovating.

About this role:

The Campaign Strategist role is a rare opportunity for energetic and curious individuals who have a drive to be the best at what they do. Strategists strive to fully understand client goals, target audiences, and other company initiatives before putting together a strategic roadmap, which leads our team and the client to accomplish those goals together. The Strategist is the leader of the internal team, marshalling internal resources to hit benchmarks and making strategic refinements over time throughout the campaign to ensure success.

Requirements:

• Cultivate a deep understanding of each client’s industry, target audience(s), brand voice and tone, competitive advantages, and campaign goals to create a clear and comprehensive strategic plan for their campaign.
• Utilize whatever digital marketing strategies will have the greatest impact on the client based on their competitive advantage and industry. These may include SEO, GEO, email marketing, PPC campaigns, etc.
• Maintain and revise the Strategy Roadmap throughout the duration of the campaign, making strategic adjustments as needed to ensure we achieve client goals.
• Partner with Project Manager to communicate strategy roadmap and campaign results to the clients.
• Drive upsells and renewals by identifying and presenting strategic opportunities to teammates and clients.
• Work closely with the content team to identify what new content will be most impactful for the client. Collaborate with them to ensure all content is high quality and on-brand for the client.
• Cultivate a trusting and collaborative relationship with each client by engaging with them on regular calls, by email, and by visiting them in-person.
• Create quarterly campaign analysis reports, present to the client. Use this information to continually improve and realign campaign strategy.
• Review all work done on the campaigns monthly/quarterly to ensure high-level strategy is being executed correctly and performance is where it should be. Report findings to internal and client teams along with strategic pivots as needed.
• Embody FPS mission, vision and values first and foremost, in all interactions daily.
• Maintain high competency and organization in all internal platforms and systems, including Teamwork, Google Drive (Docs and Sheets), AHREFS, SEMRush, Google Analytics and other Google suite products.

Physical Demands & Work Environment:

• Required fluency to read and speak English
• Required to attend & participate in virtual meetings weekly
• Required to type and read
• Dedicated workspace & an environment conducive to productivity
• Required to have consistent access to a computer, webcam, and microphone during working hours

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.