Catalogue Specialist

Catalogue Specialist : UAE based- Immediate Hire

The Catalogue Specialist is responsible for driving app bookings and conversion growth by strategically managing and merchandising the vehicle catalogue across all consumer apps and operating countries. The role focuses on showcasing the right cars, at the right price, at the right time, aligned with live fleet availability, active campaigns, and commercial priorities.

This position plays a critical role in the growth funnel, bridging fleet supply with marketing, pricing, promotions, and app experience to maximize visibility, engagement, and bookings.

Key Responsibilities – Growth-Led Catalogue Management

• Own the end-to-end presentation and performance of the app catalogue across all markets.
• Ensure only bookable, high-intent, and conversion-ready vehicles are displayed.
• Continuously optimize car ordering, categorization, and visibility based on demand, seasonality, utilization, and conversion data.
• Validate and optimize vehicle content including pricing, variants, availability windows, highlights, and country-specific positioning.

Key Responsibilities – Supply Alignment for Conversion

• Translate daily fleet availability and aggregator supply into conversion-driven catalogue updates.
• Proactively identify supply mismatches that impact user experience or bookings and drive quick resolution.
• Prioritize high-demand and high-margin vehicles to maximize booking potential.

Key Responsibilities – App Merchandising & Campaign Execution

• Own app merchandising strategy across home screens, category pages, deal sections, and car detail pages.
• Execute and optimize placement of:
• Featured cars
• Flash deals
• Limited-time offers
• Long-term lease and monthly rental promotions
• Ensure all promotional listings reflect accurate pricing, timelines, eligibility, and regional relevance.
• Work closely with marketing team to ensure campaigns are live, visible, and conversion-focused.

Key Responsibilities – Creative & Cross-Functional Collaboration

• Brief and coordinate with design teams on banners, tiles, push creatives, and promotional assets.
• Provide clear inputs on priority vehicles, pricing hooks, USPs, and urgency messaging.
• Collaborate closely with Product, Marketing, Pricing, Operations, and Tech teams to align catalogue strategy with growth targets.

Key Responsibilities – Performance Monitoring & Optimization

• Track and analyze performance metrics such as:
• Click-through rates (CTR)
• App bookings
• Conversion rates from featured placements
• Identify underperforming listings and take corrective action through repositioning, replacement, or promotional support.
• Optimize catalogue exposure during peak periods, campaigns, and demand spikes to maximize bookings.

Key Responsibilities – Governance & Quality Standards

• Maintain high catalogue hygiene and consistency across all markets.
• Ensure compliance with brand guidelines, pricing rules, and promotional policies.
• Document merchandising rules, workflows, and best practices to support scalability and speed.

Key Skills & Competencies

• Strong understanding of app merchandising, growth funnels, and conversion optimization.
• Experience managing dynamic inventories in fast-paced, supply-led environments.
• Data-driven mindset with strong attention to detail.
• Excellent cross-functional coordination and execution skills.
• Comfortable managing multiple markets and campaigns simultaneously.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, Operations, or related field.
• 2–5 years of experience in app merchandising, growth marketing, e-commerce, product ops, or mobility platforms.
• Experience working with marketplace or aggregator-driven supply models.
• Familiarity with CMS, app backends, or catalogue management tools.

Apply Now – Send your CV and portfolio to talent@self-drive.ae

Job Types: Full-time, Permanent, Contract
Contract length: 24 months

Pay: Up to AED8,000.00 per month