Category Marketing Manager

Key Responsibilities

• Category Leadership & Brand Positioning o Define and evolve Infinite Uptime’s category narrative, ensuring market leadership in process/energy efficiency. o Develop and oversee branding initiatives that maximize “top 10 visible brand” status by influencing external references, analyst reports, and sector publications.

• Strategic Marketing & Campaigns o Lead high-value demand generation campaigns targeting CXO-level decision-makers within top 200 industrial accounts. o Origin and execute cross-platform content (industry insights, whitepapers, case studies, digital PR, events) that advances Infinite Uptime’s reputation as an innovation and outcomes leader.

• Executive Engagement & Thought Leadership o Orchestrate executive events, roundtables, and speaking opportunities, cultivating a network of referenceable client CXOs and industry advocates.

o Partner with sales to co-develop enablement programs that convert targeted prospects into active champions. • Market Intelligence & Customer Insights o Systematically map market trends, regulatory changes, and competitor plays to inform positioning, product launches, and GTM plans. o Establish closed-loop feedback with client sponsors to influence roadmap and communication priorities.

• Performance Analytics & Budget Ownership o Define, track, and report on category-specific KPIs (brand ranking, CXO engagement, campaign ROI, sales impact), course-correcting for optimum results. o Manage category marketing budgets with a focus on efficiency and measurable outcomes.

• Cross-Functional Leadership o lead cross-functional squads—product, digital, partnerships—to ensure alignment and acceleration of category initiatives across all markets.

Job Type: Full-time

Pay: ₹599,811.92 - ₹1,928,044.52 per year

Work Location: Remote