Category Marketing Sr. Advisor - RO

Main Activities

The Category Sr. Advisor will be responsible for the end-to-end management portfolio for the region. This role plays a critical part in enabling strategic decision-making through data analysis, performance tracking, and cross-functional coordination. The analyst works closely with the Category Manager and other teams to ensure the successful execution of category initiatives.

Job Description

• Develop category strategy to ensure substantiable growth, along the portfolio architecture guidelines (mix, price positioning, channels, distribution)
• Translate the defined strategy to BRF planning processes (PO, Cycle & Mobile)
• Actively responsibility over the Category P&L, reporting and identifying deviations while seeking opportunities for improvements across all aspects, including volumes, prices and costs (i.e. value engineering);
• Set clear regional category action plans based on performance diagnosis from both internal and external data;
• Stablish the white spaces, category pipeline and new product opportunities and work along the Innovation team to make it happen;
• Collaborate with S&OP and R&D to design plans to maximize utilization of supply footprint and optimize production costs;
• Work cross-functionally to deliver business plans (S&OP, BDMs, Trade Mkt, Commercial teams) to ensure the right product is available consistently and sold through the right channels at the right mix/price on a day-to-day basis
• Ensuring achievement of business KPIs (volume, revenue & consumption) thorough monthly/quarterly diagnostics (insights, share data, competitor activities, market dynamics) and development of action plans.
• Engage, motivate and help its peers to build continuous better environment, while preparing successors.

Requirements

• 3 – 5 years of experience in the FMCG sector, preferably from Business or Marketing background
• Bachelor’s in business management or related, preferably master’s or MBA
• Fluent in English (Speaking, writing, reading)
• Arabic or Portuguese are a plus but not mandatory

Knowledge & Skills

Strong business acumen with the ability to connect strategic insights across functions

Advanced analytical skills (P&L, market intelligence, performance tracking)

Excellent interpersonal skills for cross-functional collaboration and stakeholder engagement

Proven ability to manage multiple projects and deliver results on time

Solid project coordination and planning skills

Willingness to travel as needed

Effective time management and prioritization to meet deadlines